One skin. One planet.
We built grüum on three core principles: Simplicity, Honesty and Fairness. We’re committed to creating clean skincare products that are kind to you, your skin, and our planet.
We’re not perfect, but with your help we can all do our bit.
One range for all
We don’t label our products “for men” or “for women”. We have a single range of skincare essentials that are effective for all genders and ages, with prices that are fair for everyone.
Proudly made in the UK
Wherever possible we make our products in the UK (most of them are made right here in Manchester) keeping transport and emissions to a minimum.
We never test on animals or source from suppliers who do this. Our body, shave and hair ranges are vegan-friendly, and the majority of our skincare and beard products are too.
Naturally better ingredients
Our products are free from chemical nasties and packed full of natural goodness, making them kinder to your skin. We never use EDTA, parabens, SLS or artificial colours in our products.
Our unique slimline tubes take up 50% less space than normal cosmetics tubes of the same volume. This makes transporting them far more efficient and reduces emissions.
We avoid wasteful over-packaging and, unlike many cosmetics brands, we never use oversized tubes or boxes to make our products appear bigger than they really are.
All of our packaging (cardboard, metal, plastic and glass) is recyclable. We are also the first UK brand to offer a razor recycling scheme.