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Our Story


Simon, Beth, Andy and George here.

We’d like to tell you a story. A story about four friends from Manchester… four friends who decided to quit their jobs, invest their savings, and take on a billion dollar industry.


The lightbulb moment

It all started with a wander down the supermarket beauty aisle. A wall of pink to the left, a little pocket of grey to the right. Outrageous claims everywhere. And don’t get us started on the prices!

Which got us thinking…

Why the great divide?

Why are women’s skincare choices so complicated, and men’s so limited? Why’s everything for women so pink, and for guys so grey? And how come razors and skincare products are so expensive?

Are people really that different? Does high quality = high price?

No! It’s because a handful of global businesses control the world’s shave and skincare markets. It’s because of their enormous marketing budgets, fancy packaging and celebrity endorsements.

High costs = high prices.

A better way

So, fed up of being ripped off, we decided to take matters into our own
hands. We knew there was a better way!

We spent years designing and perfecting the grüum range. Inspired by Scandinavian ideals, we pledged we’d only create products that serve a real purpose. We’d only use quality ingredients. We’d cut out the gimmicks and lose the labels. We wouldn’t make things “for him” and “for her”, we’d make them for everyone. We’d keep our cost (and prices) low.

Simple. Honest. Fair.

Join us

We’re incredibly proud of what we’ve created at grüum, and we hope you enjoy using our products as much as we’ve enjoyed making them.

Why not read more about our philosophy, and when you’re ready browse our products or get started by building your own personalised grüum kit.

Thanks for your support so far!

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