NEW!
Heatwave Cooling & Sleep Set
Feeling a lil hot under the collar? Swap tossing and turning for serene slumbers and sweet summer days with this cool calm collection!
Shop our suncare range 👇
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Sale!
SaleHoliday Heroes
Original price was: £98.00.£25.00Current price is: £25.00.Quick AddHoliday Heroes
Original price was: £98.00.£25.00Current price is: £25.00.
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Bestsellerskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthQuick Addskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthIn stock
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FaceSPF50 5* UVA Face Sunscreen | 100ml
£13.00 — available on subscription from £10.50 every monthQuick AddSPF50 5* UVA Face Sunscreen | 100ml
£13.00 — available on subscription from £10.50 every monthIn stock
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SPF20sola SPF Lip Conditioner | 9ml
£14.00 — available on subscription from £9.00 every monthQuick Addsola SPF Lip Conditioner | 9ml
£14.00 — available on subscription from £9.00 every month
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BestsellerSPF50 5* UVA Face Sunscreen | 50ml
£10.00 — available on subscription from £8.50 every monthQuick AddSPF50 5* UVA Face Sunscreen | 50ml
£10.00 — available on subscription from £8.50 every monthIn stock
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FaceSPF30 5* UVA Face Sunscreen | 50ml
£8.00 — available on subscription from £7.00 every monthQuick AddSPF30 5* UVA Face Sunscreen | 50ml
£8.00 — available on subscription from £7.00 every monthIn stock
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Plastic freesolstråler After Sun Bar | 35g
£15.00 — available on subscription from £12.00 every monthQuick Addsolstråler After Sun Bar | 35g
£15.00 — available on subscription from £12.00 every monthIn stock
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Caroteneförlänga Tan Extending Moisturiser | 50ml
£10.00 — available on subscription from £6.00 every monthQuick Addförlänga Tan Extending Moisturiser | 50ml
£10.00 — available on subscription from £6.00 every monthIn stock
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After sunsolstråler After Sun Face Oil | 30ml
£15.00 — available on subscription from £12.00 every monthQuick Addsolstråler After Sun Face Oil | 30ml
£15.00 — available on subscription from £12.00 every monthIn stock
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Cactus & cucumberQuick Add
Shop by category
Jet, Set, Summer!
From sun-soaked beach escapes to spontaneous weekend getaways, our handpicked summer and travel friendly essentials have you covered.
Holiday essentials ✈️
- Travel essentials
- Sun care
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Sale!
Sale
Holiday Heroes
Original price was: £98.00.£25.00Current price is: £25.00.Quick AddHoliday Heroes
Original price was: £98.00.£25.00Current price is: £25.00.
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Bestseller
skyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthQuick Addskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthIn stock
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Bestsellerhår Shampoo Bar – Nourishing | 50g
£9.00 — available on subscription from £6.00 every monthQuick Addhår Shampoo Bar – Nourishing | 50g
£9.00 — available on subscription from £6.00 every monthIn stock
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Bestsellerglôs Conditioner Bar – Nourishing | 50g
£10.00 — available on subscription from £7.00 every monthQuick Addglôs Conditioner Bar – Nourishing | 50g
£10.00 — available on subscription from £7.00 every monthIn stock
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Sensitive skinsåpa Body Bar – Aloe Vera | 95g
£8.00 — available on subscription from £5.75 every monthQuick Addsåpa Body Bar – Aloe Vera | 95g
£8.00 — available on subscription from £5.75 every monthIn stock
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Travel friendlylåda Shampoo Carry Tin
£3.00Quick Addlåda Shampoo Carry Tin
£3.00In stock
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Blondehår Shampoo Bar – Brightening | 50g
£9.00 — available on subscription from £6.00 every monthQuick Addhår Shampoo Bar – Brightening | 50g
£9.00 — available on subscription from £6.00 every monthIn stock
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Blondeglôs Conditioner Bar – Brightening | 50g
£10.00 — available on subscription from £7.00 every monthQuick Addglôs Conditioner Bar – Brightening | 50g
£10.00 — available on subscription from £7.00 every monthIn stock
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All skin typeskÿra Gentle Face Wash Bar | 35g
£9.00 — available on subscription from £5.00 every monthQuick Addkÿra Gentle Face Wash Bar | 35g
£9.00 — available on subscription from £5.00 every monthIn stock
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Dentist approvedglo Toothpaste Tablets – Peppermint | 120 Pack
£10.00 — available on subscription from £8.00 every monthQuick Addglo Toothpaste Tablets – Peppermint | 120 Pack
£10.00 — available on subscription from £8.00 every monthIn stock
In the spotlight
Every three months we’ll send you a surprise package of 6 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.
Each quarterly box is ALWAYS worth £60+, with free delivery included!
grüum must haves
- Skin care
- Body care
- Hair care
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Bestsellerbotanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthQuick Addbotanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthIn stock
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Anti-ageingöka Gel Serum – Youth Restoring | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Youth Restoring | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
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Sensitive skinkÿra Gentle Face Wash | 120ml
£9.00 — available on subscription from £4.50 every monthQuick Addkÿra Gentle Face Wash | 120ml
£9.00 — available on subscription from £4.50 every monthIn stock
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Bestsellermirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthQuick Addmirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthIn stock
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Acne-prone & oilyklår Brightening Facial Cleanser | 90g
£10.00 — available on subscription from £7.50 every monthQuick Addklår Brightening Facial Cleanser | 90g
£10.00 — available on subscription from £7.50 every monthIn stock
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Bestseller
skyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthQuick Addskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthIn stock
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Acne-proneöka Gel Serum – Clear Complexion | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Clear Complexion | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
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Fragrance freepür Gentle Moisturiser | 50ml
£9.00 — available on subscription from £4.50 every monthQuick Addpür Gentle Moisturiser | 50ml
£9.00 — available on subscription from £4.50 every monthIn stock
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Sensitive skinöka Gel Serum – Radiance Boost | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Radiance Boost | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
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Newrense Melting Cleansing Balm | 100g
£18.00 — available on subscription from £12.00 every monthQuick Addrense Melting Cleansing Balm | 100g
£18.00 — available on subscription from £12.00 every monthIn stock
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Everyday extraordinary
We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication.
Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.
Naturally better
At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet.
Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.
Don’t just take our word for it…
4.73 Based on 22980 Reviews
Gillian Mead
“Conditioner bar from Gruum is the best on the market, and I have tried several.”
17 hours ago
Anonymous
“Great products, smell amazing.”
22 hours ago
Cristina Radu
“Great anti dandruff shampoo! I always struggled to find a good anti dandruff shampoo as almost anything I’ve tried, second day after washing hair, I will have had an itchy scalp. Gruum was a very ni”…
23 hours ago
Karen McPherson
“Great quality products that are also good for the planet! They often do combo deals and offers too, making it even better value. I would recommend them!”
24 hours ago
Irene Malone
“Absalutly love the products, easy to order and deliveries all good. The only thing that I would suggest is, either the shampoo bar or the conditioning bar was a diffrent colour maybe add colinduala to”…
1 day ago
Yasar Hussain
“Very authentic products, unique in their own way, with great smell and quality. ”
1 day ago
Bee Hunt
“I’ve purchased a couple of times a few items from Gruum admittedly when the prices have been on offer which means a good deal. I’m not sure I would be able to pay the full price. The room sprays c”…
1 day ago
Faye Keates
“I absolutely love this brand! My friend introduced oh to me on holiday and when I came back I bought my own. Gruum sunscreen is my new go-to!”
2 days ago
Sarah-louise Norman
“Easy to order on site and had a lovely little starter kit where I only paid delivery which was a great incentive into trying the brand. Still using the products and so far no complaints! ”
2 days ago
Feona BICKLEY
“Easy to order. Great products. Really pleased. ”
2 days ago
Vincent Brady
“Easy ordering and quick delivery ”
2 days ago
Sandra Warner
“I was given a bar of Gruum hair shampoo by a friend a while back, l was suffering with an itchy dry scalp. I was so impressed with it l’ve never looked back. I have a low income so the initial cost se”…
2 days ago
Carmen Poon
“I’ve tried her skin products, all good. Only delivery took a little bit longer than other web-retailers (but acceptable). I will order again.”
2 days ago
Matt Pope
“Products are a pleasure to use. Everything feels (and smells) high quality. Thanks Grüum.”
2 days ago
Keith Ellis
“Gruum is I find a very user friendly site . The products are amazing my hair and beard have never felt so good and it lasts such a long time. recently while at our country retreat (caravan in a fiel”…
4 days ago