Gruum product image with razor handles in all colours, body bars, all 4x shampoo bars, danne shave gel, kyra gentle face wash, kori exfoliator, kare daily moisturiser, Altruist face SPF50 sunscreen

For every body.

Hello! We’re grüum and we create clean skincare, haircare and shaving solutions that are kind to you, your skin and our planet.

Our products are effective for all ages and genders.

For every bit, of every body.

Hello new!

Our plastic-free range is growing…

Say hello to our BRAND NEW plastic-free super-bars!

lyx Moisturising Bar

lyx Moisturising Bar

lysa Facial Exfoliator

lysa Facial Exfoliator

luffa Body Scrub Bar

luffa Body Scrub Bar

lätt Facial Cleanser

lätt Facial Cleanser

Inclusive skin & haircare

Everything we do is simple, honest and fair. For happy skin and hair.


Every product and ingredient serves a purpose, without dull gimmicks.


Packed with natural goodness and free from chemical nasties.


Refreshingly affordable products, with one price for men and women.

Everyday extraordinary

We believe in the beauty of simplicity.

Our essential collection is here to rescue your daily routine and help you look and feel your best, to make every day a little more extraordinary.

Function first

Every product we create has a purpose, and each ingredient is chosen for performance.

We pledged we’d cut out the gimmicks and lose the labels. We don’t make things “for him” and “for her”, we make them for everyone.

At grüum we don’t do hype, just practical products that deliver real results.

Naturally better

Our products are packed with simple, natural
ingredients so they’re kinder to your skin.

We only include things that do you good, and leave out the rest.

Real people.

Really good stuff.

grüum is a young British business that was
created by four friends from Manchester.

Real people with a passion for proper skincare.

You call the shots

Shop on your terms: On Demand or On Repeat. Our entire range is
available to buy as a one-time purchase or on a flexible subscription.

Everything comes in handy, letterbox friendly packaging
so it’ll drop straight through your door, when you need it.

Successfully added to cart.

By continuing to use the site, you agree to the use of cookies. More information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.