Hello!

We’re grüum and we're here to shave the world: one chin, one shin, one armpit (and naughty bit) at a time.

We create seriously good razors and skincare solutions for men and women.

For every bit of every body.

Get grüuming

Hello!

We’re grüum and we're here to shave the world: one chin, one shin, one armpit (and naughty bit) at a time.

We create seriously good razors and skincare solutions for men and women.

For every bit of every body.

Get grüuming

Inclusive skincare

Everything we do is simple, honest and fair. For happy skin and hair.

Simple

Every product and ingredient serves a purpose, without dull gimmicks.

Honest

Packed with natural goodness and free from chemical nasties.

Fair

We cut out retailers to keep costs low, with one price for men and women.

Everyday extraordinary

We believe in the beauty of simplicity.

Our essential collection is here to rescue your daily routine and help you look and feel your best, to make every day a little more extraordinary.

Get grüuming

Function first

Every product we create has a purpose, and each ingredient is chosen for performance. We pledged we'd cut out the gimmicks and lose the labels. We don't make things "for him" and "for her", we make them for everyone.

At grüum we don't do hype, just practical products that deliver real results.

Get grüuming

Naturally better

Our products are packed with simple, natural ingredients so they're kinder to your skin. We only include things that do you good, and leave out the rest.

Our philosophy

Real people.

Really good stuff.

grüum is a young British business that was created by four friends from Manchester.

Real people with a passion for proper skincare.

Read our story

Real people.

Really good stuff.

grüum is a young British business that was created by four friends from Manchester.

Real people with a passion for proper skincare.

Read our story

You call the shots

Shop on your terms: On Demand or On Repeat. Our entire range is available to buy as a one-time purchase or on a flexible subscription. Everything comes in handy, letterbox friendly packaging so it’ll drop straight through your door, when you need it.

Get grüuming

You call the shots

Shop on your terms: On Demand or On Repeat. Our entire range is available to buy as a one-time purchase or on a flexible subscription. Everything comes in handy, letterbox friendly packaging so it’ll drop straight through your door, when you need it.

Get grüuming

Our products

bård

Beard wash

More info

danne

Shave gel

More info

gösta

Facial tonic

More info

kåre

Daily moisturiser

More info

kóri

Daily exfoliating face wash

More info

leif

Beard oil

More info

oska

Razor Handle

More info

osku : Precision 6

5 blade + trimmer

More info

osku : Comfort 3

3-blade cartridge

More info

osku : Comfort 3

3-blade cartridge

More info

osku : Max 5

5-blade cartridge

More info