The New Year, Made Simple
We believe in the beauty of simplicity.
Our essential collection is here to rescue your daily routine and help you look and feel your best, to make every day a little more extraordinary.
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New Year. New Lashes
A lightweight, peptide-powered formula to strengthen, condition and stimulate growth for visibly longer, thicker lashes and brows you’ll love.
In the spotlight
Every three months we’ll send you a surprise package of 6 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.
Each quarterly box is ALWAYS worth £60+, with free delivery included!
grüum must haves
- Skin care
- Body care
- Hair care
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Bestsellerbotanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthQuick Addbotanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthIn stock
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Newfläcka Advanced Spot Treatment | 9ml
£12.00 — available on subscription from £9.00 every monthQuick Addfläcka Advanced Spot Treatment | 9ml
£12.00 — available on subscription from £9.00 every monthIn stock
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Anti-ageingöka Gel Serum – Youth Restoring | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Youth Restoring | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
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Sensitive skinkÿra Gentle Face Wash | 120ml
£9.00 — available on subscription from £4.50 every monthQuick Addkÿra Gentle Face Wash | 120ml
£9.00 — available on subscription from £4.50 every monthIn stock
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Bestsellermirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthQuick Addmirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthIn stock
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Acne-prone & oilyklår Brightening Facial Cleanser | 90g
£10.00 — available on subscription from £7.50 every monthQuick Addklår Brightening Facial Cleanser | 90g
£10.00 — available on subscription from £7.50 every monthIn stock
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Bestsellerskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthQuick Addskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthIn stock
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Acne-proneöka Gel Serum – Clear Complexion | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Clear Complexion | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
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Fragrance freepür Gentle Moisturiser | 50ml
£9.00 — available on subscription from £4.50 every monthQuick Addpür Gentle Moisturiser | 50ml
£9.00 — available on subscription from £4.50 every monthIn stock
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Everyday extraordinary
We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication.
Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.
Naturally better
At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet.
Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.
Don’t just take our word for it…
4.72 Based on 24622 Reviews
Patricia O’Neill
“Gruum products are number one with my son Great quality reliable top of the range products giving a high end result resulting in confidence and greater sense of wellbeing. ”
2 hours ago
DENISE KENNY
“site is easy to navigate always good offers on too and fast delivery everything you want when ordering online”
8 hours ago
Anonymous
“Perfect. I love Gruum so much their products are kind to my sensitive skin. and a perfect gift for people! 🙌🏻”
10 hours ago
Susan Fowers
“Good products, just a little expensive. ”
23 hours ago
REBECCA HALLAM
“Absolutely fantastic brand. Everything I have purchased smells amazing and works brilliantly! Highly recommend ”
1 day ago
Teodora Sevastru Lunn
“I have been using gruum products every now and then as I like to experiement with various eco-friendly and health-friendly cosmetics. I even do my own misturisers. Must I say that gruum has really goo”…
1 day ago
Gill Adams
“I’ve ordered a variety of products from Gruum and there’s not one I didn’t like. I love that they’re environmentally friendly and look forward to seeing what other products take my fancy :)”
1 day ago
Anthony Clayson
“Great products, great service, great value ”
1 day ago
Anonymous
“Excellent products and excellent service.”
2 days ago
Dawn Colgan
“I love this brand, my daughter started using the skin products so decided to get her some bits for Christmas along with the sleep range, we are all so chilled now !!”
2 days ago
Sonia Feasey
“Loved every product that I’ve tried ”
2 days ago
Carreen Hext
“I had seen several adverts on Facebook and always deleted same. When the offer came up before Christmas, I thought I’d give it a try. It didn’t take long for the order to arrive. It was well packaged ”…
2 days ago
gary malton
“Really nice products and echo friendly. My vegan partner loves this product.”
2 days ago
Anonymous
“Lovely products. Smell and look wonderful ”
3 days ago
Anonymous
“I love Gruum products! I might be an old lady (over 70!) but I feel young and lovely using your roll on fragrances, soaps and skin products – they’re simply gorgeous. ”
3 days ago
