grüum is a young British business that was created by four friends from Manchester.
Inclusive skincare
Everything we do is simple, honest and fair. For happy skin and hair.
Simple
Every product and ingredient serves a purpose, without dull gimmicks.
Honest
Packed with natural goodness and free from chemical nasties.
Fair
We cut out retailers to keep costs low, with one price for men and women.
Everyday extraordinary
We believe in the beauty of simplicity.
Our essential collection is here to rescue your daily routine and help you look and feel your best, to make every day a little more extraordinary.
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Function first
Every product we create has a purpose, and each ingredient is chosen for performance. We pledged we'd cut out the gimmicks and lose the labels. We don't make things "for him" and "for her", we make them for everyone.
At grüum we don't do hype, just practical products that deliver real results.
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Naturally better
Our products are packed with simple, natural ingredients so they're kinder to your skin. We only include the stuff that does you good, and leave out the rest.
Our philosophy
Real people.
Really good stuff.
grüum is a young British business that was created by four friends from Manchester.
Real people with a passion for proper skincare.
Read our story
You call the shots
Shop on your terms: On Demand or On Repeat. Our entire range is available to buy as a one-time purchase or on a flexible subscription. Everything comes in handy, letterbox friendly packaging so it’ll drop straight through your door, when you need it.
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