NEW!
Heatwave Cooling & Sleep Set
Feeling a lil hot under the collar? Swap tossing and turning for serene slumbers and sweet summer days with this cool calm collection!
Shop our suncare range 👇
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Sale!
SaleHoliday Heroes
Original price was: £98.00.£25.00Current price is: £25.00.Quick AddHoliday Heroes
Original price was: £98.00.£25.00Current price is: £25.00.
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Bestsellerskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthQuick Addskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthIn stock
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FaceSPF50 5* UVA Face Sunscreen | 100ml
£13.00 — available on subscription from £10.50 every monthQuick AddSPF50 5* UVA Face Sunscreen | 100ml
£13.00 — available on subscription from £10.50 every monthIn stock
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SPF20sola SPF Lip Conditioner | 9ml
£14.00 — available on subscription from £9.00 every monthQuick Addsola SPF Lip Conditioner | 9ml
£14.00 — available on subscription from £9.00 every month
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BestsellerSPF50 5* UVA Face Sunscreen | 50ml
£10.00 — available on subscription from £8.50 every monthQuick AddSPF50 5* UVA Face Sunscreen | 50ml
£10.00 — available on subscription from £8.50 every monthIn stock
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FaceSPF30 5* UVA Face Sunscreen | 50ml
£8.00 — available on subscription from £7.00 every monthQuick AddSPF30 5* UVA Face Sunscreen | 50ml
£8.00 — available on subscription from £7.00 every monthIn stock
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Plastic freesolstråler After Sun Bar | 35g
£15.00 — available on subscription from £12.00 every monthQuick Addsolstråler After Sun Bar | 35g
£15.00 — available on subscription from £12.00 every monthIn stock
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Caroteneförlänga Tan Extending Moisturiser | 50ml
£10.00 — available on subscription from £6.00 every monthQuick Addförlänga Tan Extending Moisturiser | 50ml
£10.00 — available on subscription from £6.00 every monthIn stock
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After sunsolstråler After Sun Face Oil | 30ml
£15.00 — available on subscription from £12.00 every monthQuick Addsolstråler After Sun Face Oil | 30ml
£15.00 — available on subscription from £12.00 every monthIn stock
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Cactus & cucumberQuick Add
Shop by category
Jet, Set, Summer!
From sun-soaked beach escapes to spontaneous weekend getaways, our handpicked summer and travel friendly essentials have you covered.
Holiday essentials ✈️
- Travel essentials
- Sun care
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Sale!
Sale
Holiday Heroes
Original price was: £98.00.£25.00Current price is: £25.00.Quick AddHoliday Heroes
Original price was: £98.00.£25.00Current price is: £25.00.
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Bestseller
skyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthQuick Addskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthIn stock
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Bestsellerhår Shampoo Bar – Nourishing | 50g
£9.00 — available on subscription from £6.00 every monthQuick Addhår Shampoo Bar – Nourishing | 50g
£9.00 — available on subscription from £6.00 every monthIn stock
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Bestsellerglôs Conditioner Bar – Nourishing | 50g
£10.00 — available on subscription from £7.00 every monthQuick Addglôs Conditioner Bar – Nourishing | 50g
£10.00 — available on subscription from £7.00 every monthIn stock
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såpa Body Bar – Aloe Vera | 95g
£8.00 — available on subscription from £5.75 every monthQuick Addsåpa Body Bar – Aloe Vera | 95g
£8.00 — available on subscription from £5.75 every monthIn stock
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Travel friendlylåda Shampoo Carry Tin
£3.00Quick Addlåda Shampoo Carry Tin
£3.00In stock
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Blondehår Shampoo Bar – Brightening | 50g
£9.00 — available on subscription from £6.00 every monthQuick Addhår Shampoo Bar – Brightening | 50g
£9.00 — available on subscription from £6.00 every monthIn stock
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Blondeglôs Conditioner Bar – Brightening | 50g
£10.00 — available on subscription from £7.00 every monthQuick Addglôs Conditioner Bar – Brightening | 50g
£10.00 — available on subscription from £7.00 every monthIn stock
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All skin typeskÿra Gentle Face Wash Bar | 35g
£9.00 — available on subscription from £5.00 every monthQuick Addkÿra Gentle Face Wash Bar | 35g
£9.00 — available on subscription from £5.00 every monthIn stock
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Dentist approvedglo Toothpaste Tablets – Peppermint | 120 Pack
£10.00 — available on subscription from £8.00 every monthQuick Addglo Toothpaste Tablets – Peppermint | 120 Pack
£10.00 — available on subscription from £8.00 every monthIn stock
In the spotlight
Every three months we’ll send you a surprise package of 6 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.
Each quarterly box is ALWAYS worth £60+, with free delivery included!
grüum must haves
- Skin care
- Body care
- Hair care
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Bestsellerbotanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthQuick Addbotanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthIn stock
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Anti-ageingöka Gel Serum – Youth Restoring | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Youth Restoring | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
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Sensitive skinkÿra Gentle Face Wash | 120ml
£9.00 — available on subscription from £4.50 every monthQuick Addkÿra Gentle Face Wash | 120ml
£9.00 — available on subscription from £4.50 every monthIn stock
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Bestsellermirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthQuick Addmirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthIn stock
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Acne-prone & oilyklår Brightening Facial Cleanser | 90g
£10.00 — available on subscription from £7.50 every monthQuick Addklår Brightening Facial Cleanser | 90g
£10.00 — available on subscription from £7.50 every monthIn stock
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Bestseller
skyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthQuick Addskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthIn stock
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Acne-proneöka Gel Serum – Clear Complexion | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Clear Complexion | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
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Fragrance freepür Gentle Moisturiser | 50ml
£9.00 — available on subscription from £4.50 every monthQuick Addpür Gentle Moisturiser | 50ml
£9.00 — available on subscription from £4.50 every monthIn stock
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Sensitive skinöka Gel Serum – Radiance Boost | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Radiance Boost | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
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Newrense Melting Cleansing Balm | 100g
£18.00 — available on subscription from £12.00 every monthQuick Addrense Melting Cleansing Balm | 100g
£18.00 — available on subscription from £12.00 every monthIn stock
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Everyday extraordinary
We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication.
Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.
Naturally better
At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet.
Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.
Don’t just take our word for it…
4.73 Based on 22965 Reviews
Carmen Poon
“I’ve tried her skin products, all good. Only delivery took a little bit longer than other web-retailers (but acceptable). I will order again.”
5 hours ago
Matt Pope
“Products are a pleasure to use. Everything feels (and smells) high quality. Thanks Grüum.”
7 hours ago
Keith Ellis
“Gruum is I find a very user friendly site . The products are amazing my hair and beard have never felt so good and it lasts such a long time. recently while at our country retreat (caravan in a fiel”…
2 days ago
Gillian Dutton
“Lovely products, great prices and packaging is excellent ”
3 days ago
Anonymous
“I really like these products, the sunscreen goes on nicely, doesnt leave me feeling oily and has protected my skin while biking too and from work daily. I want to try more products! Would recommend.”
3 days ago
Rebecca Toon
“Gruum are a very good company, all products smell lovely and face sun cream is brilliant to use and doesn’t feel oily ”
3 days ago
ann day
“Brilliant products 🤩👌the aftrtsun bar is the best I’ve ever had and the daily defence is brilliant I use every day s a morning moisturiser and love the little bottles of sunscreen it goes along ”…
3 days ago
Claire Rushton
“Excellent company. Produce lovely planet friendly toiletries. They seem to be particularly liked by my husband and son .”
3 days ago
Paula Darter-Trickey
“Ordering is straightforward, delivery within a few days. Products have been bought as gifts never for myself and bought when on offer. No complaints so far.”
3 days ago
Sophie Goodison
“There products are sustainable and environmentally friendly. I loved the convenience of the products being in small packages so very easy to pack for holidays especially on Ryanair. The products feel ”…
4 days ago
Lynn Smith
“I love the ethics of Gruum, and am delighted with everything that I purchase. I buy gift sets to give to family and friends so that they can try the products and hopefully go on to purchase themselves”…
4 days ago
Lisa Taylor
“Excellent products at really reasonable prices.”
5 days ago
Monica Acquaah
“I have tried your products a few times and is very happy with the results, the same I have repeated and also ventured to other products I am now testing. So far, so good! Did not need to contact the ”…
5 days ago
Denise Cowling
“ Very good service and delivery, we had a problem with the delivery and a replacement was sent immediately without any bother or further cost, would definitely recommend. Products are also excellent!”
5 days ago
LYNN BAXTER
“Hello, I really like the products, especially the bars of cleanser body balm etc, but it can be difficult to remember what is what. How about a pre labelled soap holder?? That would also hold the sham”…
5 days ago