Shop by category
Shop Bestsellers

New Year. New Lashes
A lightweight, peptide-powered formula to strengthen, condition and stimulate growth for visibly longer, thicker lashes and brows you’ll love.


In the spotlight
Every three months we’ll send you a surprise package of 6 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.
Each quarterly box is ALWAYS worth £60+, with free delivery included!

grüum must haves
- Skin care
- Body care
- Hair care
-
Sale!
Salefläcka Advanced Spot Treatment | 9ml
Original price was: £12.00.£8.00Current price is: £8.00. — available on subscription from £9.00 every monthQuick Addfläcka Advanced Spot Treatment | 9ml
Original price was: £12.00.£8.00Current price is: £8.00. — available on subscription from £9.00 every monthIn stock
-
Sale!
Salemirakel – Multi-purpose Balm | 15ml
Original price was: £15.00.£7.00Current price is: £7.00. — available on subscription from £11.00 every monthQuick Addmirakel – Multi-purpose Balm | 15ml
Original price was: £15.00.£7.00Current price is: £7.00. — available on subscription from £11.00 every monthIn stock

Everyday extraordinary
We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication.
Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.

Naturally better
At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet.
Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.
Don’t just take our word for it…
4.72 Based on 24699 Reviews
Gillian Claringbold
“I absolutely love your products!!!….The oils and gels really suit my skin, Also tried the shampoo it’s so good!!…All of these are a perfect size for taking on holiday!! Great friendly service…”
10 hours ago
Rachel
“I have always received fast and efficient service with any orders placed and products great. Recently I had a technical issue when ordering and Alex went over and above when rectifying the issue an”…
12 hours ago
Jennifer Rickenberg
“i absolutely love his company’s products! I especially love the hair shampoo and conditioner, their smell being just fabulous. I would recommend Gruum to anyone.”
1 day ago
Anonymous
“Find the products very good for my skin ”
2 days ago
Maureen Houghton
“Love the variety of products you can buy from Gruum. I like to support small businesses!”
2 days ago
Kay Rothera
“Absolutely love the Midnight Aurora room home fragrance.. Two or three sprays completely gets rid of any unwanted smells.and leaves a gorgeous smell,. l keep one in the kitchen and bathroom ,porch an”…
2 days ago
Julia Hall
“Excellent products by a great company – prerfeft if you are looking to get more natural and less nasties in your health and beauty products. Fantastic vualueband just as effective and beautiful smell”…
2 days ago
Anonymous
“I absolutely love grüum products and everything grüum stands for. I use a wide range of the products and just because they’re cheaper it doesn’t make them less than. They smell great, do what”…
2 days ago
Ms Clair Liddiard
“I have been using Gruum products for around 18 months now and I would definitely recommend them. They are reasonably priced, make my skin feel wonderful and they smell amazing.”
2 days ago
Ann-Marie Wright
“I like the products and the fact they come in travel sizes. They have a neutral smell, not too overpowering but just right. Delivery is always fast. Overall amazing products and website.”
2 days ago
Anonymous
“Good, safe products. I’m always happy with whatever I get from Gruum and they do some really good deals as well which always helps. Thank you. ”
2 days ago
Lux Creative969
“Great products that work and make you feel good.”
3 days ago
Elizabeth Oliver
“Items arrived very timely. Ideal size for travel bag. Good products, which I was pleasantly surprised snout. Would consider purchasing again. ”
3 days ago
Anonymous
“I only use Gruum products on my hair now, as they are the only ones that don’t irritate my scalp. We also like the soaps so order both regularly. It’s good to know that they’re better for the en”…
3 days ago
lawrence ngonidzashe maraire
“One of the best products I have come across. Easy and gentle on the skin. Nourishing, revitalising and moisturising well.”
6 days ago















