We believe in the beauty of simplicity.
Our essential collection is here to rescue your daily routine and help you look and feel your best, to make every day a little more extraordinary.
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Shop Bestsellers
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Bestsellerskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthQuick Addskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthIn stock
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Bestsellerbotanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthQuick Addbotanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthIn stock
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Bestsellersåpa Body Bar – Orange & Grapefruit | 95g
£8.00 — available on subscription from £5.75 every monthQuick Addsåpa Body Bar – Orange & Grapefruit | 95g
£8.00 — available on subscription from £5.75 every monthIn stock
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Bestsellerhår Shampoo Bar – Nourishing | 50g
£9.00 — available on subscription from £6.00 every monthQuick Addhår Shampoo Bar – Nourishing | 50g
£9.00 — available on subscription from £6.00 every monthIn stock
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Bestsellerglôs Conditioner Bar – Nourishing | 50g
£10.00 — available on subscription from £7.00 every monthQuick Addglôs Conditioner Bar – Nourishing | 50g
£10.00 — available on subscription from £7.00 every monthIn stock
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BestsellerSPF50 5* UVA Face Sunscreen | 50ml
£10.00 — available on subscription from £8.50 every monthQuick AddSPF50 5* UVA Face Sunscreen | 50ml
£10.00 — available on subscription from £8.50 every monthIn stock
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Sensitive skinöka Gel Serum – Radiance Boost | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Radiance Boost | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
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Sandalwoodvädra Reed Diffuser Set – Cosy Cabin | 30ml
£9.00 — available on subscription from £8.00 every monthQuick Addvädra Reed Diffuser Set – Cosy Cabin | 30ml
£9.00 — available on subscription from £8.00 every monthIn stock
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Hair growthhår Pro Shampoo Bar – Hair Growth | 50g
£12.00 — available on subscription from £9.00 every monthQuick Addhår Pro Shampoo Bar – Hair Growth | 50g
£12.00 — available on subscription from £9.00 every monthIn stock
New Year. New Lashes
A lightweight, peptide-powered formula to strengthen, condition and stimulate growth for visibly longer, thicker lashes and brows you’ll love.
In the spotlight
Every three months we’ll send you a surprise package of 6 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.
Each quarterly box is ALWAYS worth £60+, with free delivery included!
grüum must haves
- Skin care
- Body care
- Hair care
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Bestseller
botanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthQuick Addbotanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthIn stock
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Newfläcka Advanced Spot Treatment | 9ml
£12.00 — available on subscription from £9.00 every monthQuick Addfläcka Advanced Spot Treatment | 9ml
£12.00 — available on subscription from £9.00 every monthIn stock
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Anti-ageingöka Gel Serum – Youth Restoring | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Youth Restoring | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
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Sensitive skinkÿra Gentle Face Wash | 120ml
£9.00 — available on subscription from £4.50 every monthQuick Addkÿra Gentle Face Wash | 120ml
£9.00 — available on subscription from £4.50 every monthIn stock
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Bestsellermirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthQuick Addmirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthIn stock
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Acne-prone & oilyklår Brightening Facial Cleanser | 90g
£10.00 — available on subscription from £7.50 every monthQuick Addklår Brightening Facial Cleanser | 90g
£10.00 — available on subscription from £7.50 every monthIn stock
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Bestseller
skyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthQuick Addskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthIn stock
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Acne-proneöka Gel Serum – Clear Complexion | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Clear Complexion | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
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Fragrance freepür Gentle Moisturiser | 50ml
£9.00 — available on subscription from £4.50 every monthQuick Addpür Gentle Moisturiser | 50ml
£9.00 — available on subscription from £4.50 every monthIn stock
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Everyday extraordinary
We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication.
Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.
Naturally better
At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet.
Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.
Don’t just take our word for it…
4.72 Based on 24734 Reviews
Jean Oliver
“Brilliant products. ”
8 hours ago
Emma Myers
“Love these products. No nonsense packaging and great sizes for travel. Facial scrub and 50spf face cream my favourites. Thoroughly recommend”
10 hours ago
Samantha Rooney
“Love gruum products. Use their shampoo and conditioner bars as my hair care. Recently bought some candles and they are really nice. Have night some things as presents which have been really well r”…
1 day ago
Anonymous
“Again all products received in a timely manner, well packaged & presented. As always everything is gorgeous. The skin oils are amazing. Loving your work”
2 days ago
Anonymous
“I love the sets so much and everything is such good quality 🫶🏻 Cheap! My sister uses it too, I got her on it. ”
2 days ago
Mr P J Mcglone
“Website easy to use and orders always delivered quickly. Love the skin products. ”
2 days ago
Anonymous
“I have been very impressed by the quality of Gruum products. I regularly buy shampoo and conditioner and find them very good as well as easy to travel with! I love the foot cream and use that every ni”…
2 days ago
Susan Wood
“I am very pleased with the product, delivery and everything about the company. ”
2 days ago
Oluwabusayo Oluwafunke Oyebode
“The calming spray is effective and aid body calmness and sometimes aid sleep The bath shower oil love the scent had a superb mosturis my very dry skin which last after bathing The difference is cle”…
3 days ago
Anonymous
“Love the products and the use of recyclable packaging.”
3 days ago
Heather Carr
“I love the products, especially the aroma. Goods are well packaged on arrival. Great guys keep up the good work ”
3 days ago
James Stewart
“Great products, work well with my skin. Could still work on reducing plastic on some of the items.”
3 days ago
Helen Stammers
“Having tried many Gruum products I have found a few that I really love, use all the time and have a subscription for – shampoo bar, face bar and face serum. They are gentle and effective. Try a range ”…
3 days ago
Anonymous
“Easy to place an order and arrived in a timely fashion. Great product. To be recommended ”
4 days ago
Andre Ho
“Thought I would give some your products a try and was pleasantly surprised with how good they are. ”
5 days ago
