Our story

Hello👋 Simon, Beth, Andy and George here!

We’d like to tell you a story. A story about four friends from Manchester… four friends who decided to quit their jobs, invest their savings, and take on a billion dollar industry.


Founders favourite products

What’s in the name?

grüum (pronounced groom) was born in Manchester. So why do we sound like we’re from Scandinavia? Good question, we’re glad you asked. We’ve taken a lot of inspiration from that region of the world, renowned for its solutions based, no fuss, yet effortlessly beautiful approach to life.

With this in mind, we have designed our products to be effective, practical and all inclusive, with a simple yet satisfying aesthetic. Our scandi name pays homage to this.

Staff favourites