
Our story
Hello👋 Simon, Beth, Andy and George here!
We’d like to tell you a story. A story about four friends from Manchester… four friends who decided to quit their jobs, invest their savings, and take on a billion dollar industry.
*Gulp*
Founders favourite products
What’s in the name?
grüum (pronounced groom) was born in Manchester. So why do we sound like we’re from Scandinavia? Good question, we’re glad you asked. We’ve taken a lot of inspiration from that region of the world, renowned for its solutions based, no fuss, yet effortlessly beautiful approach to life.
With this in mind, we have designed our products to be effective, practical and all inclusive, with a simple yet satisfying aesthetic. Our scandi name pays homage to this.
Staff favourites
- Bestsellers
- Skin care
- Hair care
- Body care
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Bestseller
SPF50 5* UVA Face Sunscreen | 50ml
£10.00 — available on subscription from £8.00 every monthQuick AddSPF50 5* UVA Face Sunscreen | 50ml
£10.00 — available on subscription from £8.00 every monthIn stock
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Bestseller
danne Clear Shave Gel | 120ml
£7.00 — available on subscription from £4.00 every monthQuick Adddanne Clear Shave Gel | 120ml
£7.00 — available on subscription from £4.00 every monthIn stock
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kóri Exfoliating Face Wash | 120ml
£8.00 — available on subscription from £4.00 every monthQuick Addkóri Exfoliating Face Wash | 120ml
£8.00 — available on subscription from £4.00 every monthIn stock
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7 colours
oska Premium Razor Handle
£20.00Quick Addoska Premium Razor Handle
£20.00
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Bestseller
gösta Facial Tonic | 50ml
£7.00 — available on subscription from £4.00 every monthQuick Addgösta Facial Tonic | 50ml
£7.00 — available on subscription from £4.00 every monthIn stock
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Reusable
två Reusable Face Pads
£6.00Quick Addtvå Reusable Face Pads
£6.00In stock
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Acne-prone
öka Gel Serum – Clear Complexion | 30ml
£12.00 — available on subscription from £9.00 every monthQuick Addöka Gel Serum – Clear Complexion | 30ml
£12.00 — available on subscription from £9.00 every monthIn stock
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Sensitive skin
öka Gel Serum – Radiance Boost | 30ml
£12.00 — available on subscription from £9.00 every monthQuick Addöka Gel Serum – Radiance Boost | 30ml
£12.00 — available on subscription from £9.00 every monthIn stock
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Anti-ageing
öka Gel Serum – Youth Restoring | 30ml
£12.00 — available on subscription from £9.00 every monthQuick Addöka Gel Serum – Youth Restoring | 30ml
£12.00 — available on subscription from £9.00 every monthIn stock
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Bestseller
säva Sisal Soap Bag
£4.00Quick Addsäva Sisal Soap Bag
£4.00In stock
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Sale!
Sale
Luxury Travel Set
£10.00