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We may contact you using the details you provide to update you about your order, and to inform you about similar products and offers that may be of interest. You can update your marketing preferences and opt out of receiving marketing communications at any time by clicking the link that’s in all of our emails. Alternatively, you can opt out here >>

It may take a little while for your preferences to be updated. Please note, we may still contact you with transactional updates regarding your order(s).

Gruum Europe Limited Privacy Policy

Please read the policy carefully as it applies to the products and services we provide to you (such as toiletries, cosmetics, subscriptions and one-off purchases) and our websites.  It only applies to our consumer and partnership customers.

It also applies even if you’re not one of our customers and you interact with us, such as by:

If you need to give us personal information about someone else in relation to our products and services, this privacy policy will also be applicable.

If we need the permission of the other person to use that information, we’ll ask you to check they are OK with this.

Why does Gruum Europe Limited have a Privacy Policy?

We have a legal obligation to let you know what personal information we collect about you, what we use it for and on what basis. We always need a good reason to collect it and we also have to explain to you your rights in relation to that information. You have the right to know what information we hold about you and to have a copy of it, and you can ask us to change or sometimes delete it. 

The reasons we collect information are set out in this privacy policy. However, we believe that it is very important for our customers to trust us with that information. We treat your data in the same way that we would expect others to treat ours with respect and we want you to be confident that we will keep it secure and always use in your best interests and lawfully.

Our privacy policy explains in detail how we use your personal information. It describes what we do (or what we may do) from the moment you register an interest in a service or product from us, when we may use your information to determine which products or services would best suit you, through to providing and billing such services or products. It also applies to marketing other products that we think will interest you and to seeking feedback from you to help us improve our service whether you are a customer or not.

But whatever we do with your information, we need a legal basis for doing it. We generally rely on one of three grounds (reasons) for our business processing information. Firstly, if you have ordered or take a service from us, we are entitled to process your information so that we can provide that service to you and bill you for it.

Secondly, if we want to collect and use your information for other purposes, we may need to ask for your consent (permission) and, if we do, that permission must always be indicated by a positive action from you (such as ticking a box) and be informed. You are also free to withdraw your permission at any time. We tend to need permission when what is proposed is more intrusive (for example, sharing your contact details with other organisations so they can market their own products and services to you).

But we do not always need permission. In some cases, having assessed whether our use would be fair and not override your right to privacy, we may come to the view that it falls within the third ground – our ‘legitimate interests’ to use the information in a particular way without your permission (for example, to protect our website against cyber-attacks). But when we do this, we must tell you as you may have a right to object. And if you object specifically to us sending you marketing material, or to ‘profiling you’ for marketing purposes, we must then stop.

This is all set out in detail in this policy, which focuses more on those items that we think are likely to be of most interest to you. As well as covering processing for business purposes, we give you information on circumstances in which we may have to, or can choose to, share your information.

Who we are:

We are Gruum Europe Limited, trading as grüum, located at Unit 3, Brookside Industrial Estate, Stockport, SK1 3BJ in the United Kingdom.

Checking and updating how we use your information.

We want to make sure that any personal information we hold about you is accurate. Therefore if you think your personal information is inaccurate, you can ask us to correct or remove it at no charge to you. Please contact us via our website and we will be happy to help.

Under General Data Protection Regulation, you have a right to know what personal information we hold about you. If you’d like a copy of the information you are entitled to please write to Gruum Europe Ltd., Unit 3, Brookside Industrial Estate, Stockport, SK1 3BJ, clearly identifying yourself and the information you require. We will ask you to provide identification to ensure we do not disclose your information to the wrong people. Please note that you can obtain previous order information free of charge on the ‘My Account’ section of our website.

You can always tell us that you do not wish to receive direct marketing communications from grüum. But remember, if you do not want us to get in touch, you may miss out on valuable and exciting offers. If you would prefer not to receive direct marketing communications from us, simply let us know at any time by contacting us as below or by following the opt-out instructions in the relevant communication. Please note that this will not stop you from receiving purchase information communications from us.

Please contact us through

Please note that it may take up to 96 hours to process your opt-out request.

You can also make choices about the cookies and targeted advertising. For more information about this, please refer to our section on cookies.

The General Data Protection Regulation (GDPR) gives individuals the right to ask for their data to be deleted. If you would like us to delete your data please email us on and we will action your request.

What kinds of personal information do we collect and how do we use it?

The personal information we collect depends on the products and services you have and how you use them. We’ve explained the different ways we use your personal information below.

To provide you with products and services

We’ll use your personal information to provide you with products and services. This applies when you register for or buy a product or service from us. Or if you register for an online account with us or download and register on one of our apps.

This means we’ll:

We use the following to provide products and services and manage your account:

We use this information to carry out our contract (or to prepare a contract) and provide products or services to you.  If you don’t give us the correct information or ask us to delete it, we might not be able to provide you with the product or service you ordered from us.

Because it is in our interests as a business to use your information

 We’ll use your personal information if we consider it is in our legitimate business interests so that we can operate as an efficient and effective business. We use your information to:

To market to you and to identify products and services that interest you

We’ll use your personal information to send you direct marketing and to better identify products and services that interest you. We do that if you’re one of our customers or if you’ve been in touch with us another way (such as entering a prize promotion or competition).

This means we’ll:

We use the following for marketing and to identify the products and services you’re interested in:

We’ll send you information (about the products and services we provide) by phone, post, email, text message, online banner advertising. We also use the information we have about you to personalise these messages wherever we can as we believe it is important to make them relevant to you.  We do this because we have a legitimate business interest in keeping you up to date with our products and services, making them relevant to you.  We also check that you are happy for us to send you marketing messages by text or email before we do so. In each message we send, you also have the option to opt out.

We’ll only market other organisations’ products and services to you if you have said it is OK for us to do so.

You can ask us to stop sending you marketing information or withdraw your permission at any time, as set out in the ‘How to contact us and further details’ section below.

Read our cookie policy for more details on how we use cookies.

To create aggregated and anonymised data

We’ll use your personal information to create aggregated and anonymised information. Nobody can identify you from that information and we’ll use it to:

We use the following to generate aggregated and anonymised information.

We have a legitimate interest in generating insights that will help us operate our network and business or would be useful to other organisations. 

To develop our business and build a better understanding of what our customers want

This means we’ll:

We use the following information to do this.

If we use this information for market research, training, testing, development purposes or to create a profile about you, we do so because it is in our legitimate business interests of running an efficient and effective business which can adapt to meet our customers’ needs.

We create a profile about you based on what you have ordered from us, the frequency your order from us and how you communicate with us. This helps us tailor the offers we share with you. You can ask us to stop profiling you for marketing purposes at any time, as set out above.

To collect debt

If you don’t pay your bills, we might ask a debt-recovery agency to collect what you owe. We’ll give them information about you (such as your contact details) and your account (the amount of the debt) and may choose to sell the debt to another organisation to allow us to receive the amount due.


We might have to release personal information about you to meet our legal obligations.

Sharing your information

We use other providers to carry out services on our behalf or to help us provide services to you.

We also use them to:

Where we use another organisation, we still control your personal information. And we have strict controls in place to make sure it’s properly protected.

Finally, the section above describes the situations in which your personal information is shared to other organisations, government bodies and law-enforcement agencies. When we share your information with other organisations we’ll make sure it’s protected, as far as is reasonably possible.

If we need to transfer your personal information to another organisation for processing in countries that aren’t listed as ‘adequate’ by the European Commission, we’ll only do so if we have model contracts or other appropriate safeguards (protection) in place.

From time to time, we may expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Gruum Europe Limited. Data and information provided to us will, where it is relevant to any part of our business, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the information for the purposes for which it was originally supplied to us.

We may also disclose personal information to a prospective purchaser of our business or any part of it.

In the above instances, we will take steps with the aim of ensuring your privacy is protected.

Protecting your information and how long we keep it

How do we protect your personal information?

We have strict security measures to protect your personal information. We check your identity when you get in touch with us, and we follow our security procedures and apply suitable technical measures, such as encryption, to protect your information.

How long do we keep your personal information?

We’ll keep:

In other cases we’ll store personal information for the periods needed for the purposes for which the information was collected or for which it is to be further processed. And sometimes we’ll keep it for longer if we need to by law. Otherwise we delete it. 

How to contact us and further details

You can get in touch with our data-protection controller by writing to them and marking it for their attention at the address. If you’d like any more details, or you have comments or questions about our privacy policy, write to us at: 

The Data Protection Controller, Gruum Europe Limited, Unit 3, Brookside Industrial Estate, Stockport, SK1 3BJ.

If you want to make a complaint on how we have handled your personal information, please contact our data protection controller who will investigate the matter and report back to you.  If you are still not satisfied after our response or believe we are not using your personal information in line with the law, you also have the right to complain to the Information Commissioner –

Transfer rights

You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

This privacy policy is governed by and interpreted according to English law. All disputes arising under this privacy policy are subject to the exclusive jurisdiction of the English courts.

Finally, changes to this privacy policy

Gruum Europe Limited reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations. 

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