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pür Gentle Moisturiser | 50ml

with NIACINAMIDE (5 reviews)
Lightweight, hypoallergenic moisturiser. Fragrance-free and gentle enough for sensitive skin, with soothing sage, calming chamomile and uplifting green tea.

What makes it special:

  • Sage. Packed with Vitamin A, sage helps to repair damaged cells by increasing collagen production, while gently reducing redness and the appearance of pores. 
  • Chamomile. Great for sensitive skin, this natural anti-inflammatory soothes and reduces redness while repairing and evening out skin tone, thanks to high levels of antioxidant flavonoids and phytochemicals. 
  • Green tea. Boasting high levels of catechins, this strong antioxidant is thought to reduce UV-induced oxidative stress, encouraging cell regeneration and reducing signs of ageing.
  • Niacinamide. A form of vitamin B3, this natural toner minimises and tightens pores, strengthening the dermatological barrier between you and the world.  
  • Fragrance free. We know you don’t need any unnecessary complications when it comes to sensitive skin, so we’ve gotten rid of any scents that might cause irritation.
  • Lightweight. Let that sink in – it won’t take long! Our moisturiser will feel light as air, no greasiness here.
  • Naturally soothing. Our gentle moisturiser is free from artificial colours, synthetic fragrances, parabens, sulphates, SLS, EDTA and petrochemicals.

Good to know:

Made in
the UK
No chemical nasties

What do our customers think?

4.8 Based on 5 reviews
Kate Makepeace
Wow! I was buying shampoo bars and wanted free shipping so thought I’d try out the moisturiser, and it’s incredible! It’s in a tiny bottle but you really don’t need much, and it’s so lightweight. As soon as I used it, my skin looked more matte and the pores appeared smaller and less open. I genuinely wasn’t expecting that after just one use. I think I like this even more than my very expensive previous favourite from a French brand! Can’t wait to see the long term effect this will have. Highly recommend!
7th January 2023
Ellen Blake
I bought Gruum’s ‘gentle moisturiser’ on a whim because I had an offer, and now I’m on a monthly subscription!! As somebody who suffers with cystic acne and sensitive skin I’ve always had trouble with moisturisers, but I’ve had no irritation whatsoever and the formula so hydrating without leaving my skin super shiny and greasy! It’s also perfect for travelling as it’s only 50ml! I will never use any other moisturiser and could not recommend Gruum highly enough!
13th January 2022
I’ve previously bought the moisturiser which I find is very good ( smells great & absorbs well into the skin) so thought I’d buy the facial detox for a friend to try as part of a Christmas present and as 50% discount bought one for me to try also. I did want to buy her shower stuff as she only uses the shower & doesn’t have a bath in her house but you don’t seem to make anything for that; perhaps a future range?
13th December 2021

What’s inside?

Our products make the most of natural ingredients, including…


When applied topically, helps fight breakouts and reduce redness.


Helps to purify and increase collagen, slowing down the ageing process.


Helps to relieve skin congestion, whilst keeping things bright and youthful.

1. Cleanse and dry your face. We recommend kori face wash, of course.
2. Squeeze a small bead of pūr moisturiser onto your fingertips.
3. Apply evenly to the face and neck, and massage into the skin until absorbed.
4. Use morning and night to keep your skin looking fresh and hydrated.

Aqua, Cetearyl Alcohol, Glycerin, Caprylic/ Capric Triglyceride, C12-15 Alkyl Benzoate, Glyceryl Stearate, Stearic Acid, Sodium Lactate, Sodium PCA,  Glycine, Fructose, Urea, Niacinamide, Inositol, Chamomilla Recutita (Matricaria) Flower Oil, Salvia Officinalis (Sage) Leaf, Camellia Sinensis Leaf  Extract, Pyrus Malus (Apple) Fruit Extract, Lactic Acid, Sodium Polyacrylate, Sodium Stearoyl Glutamate, Sodium Hydroxide, Phenoxyethanol, Ethylhexylglycerin, Sodium Benzoate, Potassium Sorbate.