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New Year. New Lashes
A lightweight, peptide-powered formula to strengthen, condition and stimulate growth for visibly longer, thicker lashes and brows you’ll love.


In the spotlight
Every three months we’ll send you a surprise package of 6 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.
Each quarterly box is ALWAYS worth £60+, with free delivery included!

grüum must haves
- Skin care
- Body care
- Hair care
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Sale!
Salefläcka Advanced Spot Treatment | 9ml
Original price was: £12.00.£8.00Current price is: £8.00. — available on subscription from £9.00 every monthQuick Addfläcka Advanced Spot Treatment | 9ml
Original price was: £12.00.£8.00Current price is: £8.00. — available on subscription from £9.00 every monthIn stock
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Sale!
Salemirakel – Multi-purpose Balm | 15ml
Original price was: £15.00.£7.00Current price is: £7.00. — available on subscription from £11.00 every monthQuick Addmirakel – Multi-purpose Balm | 15ml
Original price was: £15.00.£7.00Current price is: £7.00. — available on subscription from £11.00 every monthIn stock

Everyday extraordinary
We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication.
Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.

Naturally better
At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet.
Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.
Don’t just take our word for it…
4.72 Based on 24684 Reviews
Mr S G Davenport
“Excellent service. Easy to order and arrived swiftly. Brought for a friend, she said they were great products and would consider buying more 😀”
10 hours ago
Kelcey Booth
“easy website to use, great product, 10/10!!!”
10 hours ago
Anonymous
“Lovely products. Long lasting. Great offers. Thanks ”
13 hours ago
christine gall
“Very good planet friendly products, lovely ingredients and all smell and work great on body hair and skin good company will buy again.”
15 hours ago
Michelle Maguire
“I have ordered multiple times and I am extremely happy with the products and delivery times. Cruelty free and natural products are hard to find and Gruuum have everything you need. Absolutely love t”…
18 hours ago
Anonymous
“Amazing products, made my hair look extremely healthy and really fast delivery!”
21 hours ago
Anonymous
“I have ordered quite a lot of different products from Gruum now and have had a subscription for the shampoo and conditioner bars for well over a year. The website is easy to use. Products are very goo”…
21 hours ago
Sue Parekh
“Love Gruum! I have ordered many times including the advent calendar. The items I ordered arrived quickly, natural and not overly scented. Highly recommend ”
21 hours ago
J Kinder
“So. I found Gruum while looking for something alternative to help with me terrible sleep pattern. I ordered a sleep and wellness set which included a pulse roller and spray most amongst a few other ”…
1 day ago
Karen Dale
“I’ve been more than happy with every single product I’ve received from grüum. Good quality Love the eco packaging too. Well thought out like the products!”
2 days ago
Veronica Cory
“Lovely stuff !”
3 days ago
Anonymous
“Got my grandmother a shampoo bar for Christmas. She was thrilled with it. Smells amazing and arrived pretty fast considering the time of year.”
5 days ago
Shane Owen
“Gruum is good.. better then just good’ im now on my 5th bundle and have zero problems’ zero complaints. The brand it’s self hits the spot weather its skin’ body or hair care.. the ingredients are n”…
5 days ago
Elettra Diletta Sulis Ruggieri
“Love all the product I’ve received 🥰 thank you ”
6 days ago
charlotte mcneill
“amazing the package came really fast.”
6 days ago















