Our philosophy

At grüum we set out to challenge the overpriced, underwhelming high street beauty brands.

Inspired by Scandinavian design ideals, we work to principles of functionality, beauty and affordable quality.

That means every product, ingredient and feature serves a purpose. Used together, they help you look and feel your best. And all delivered for a fraction of what you’d usually pay.

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Always practical

Because every one of our products is high quality, they make your daily routine low maintenance – requiring minutes to use, with no time-wasting steps, unnecessary components or gimmicks.

Never harmful

We don’t use the unpronounceable chemicals which harm your face or buy from suppliers who test on animals. Our products are free from EDTA, parabens and SLS.

Totally convenient

With grüum, you never run out, buy too much or get the wrong thing. Instead, you receive exactly what you need to look your best, delivered to your door. And you can change, pause or cancel your plan at any time.