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deodör Mineral Deodorant – Coastal Fresh | 60g

with CYPRESS & SEA FENNEL
£5.00 available on subscription from £5.00 every month
4.4 33 Reviews

Activated by body heat and packed with skin-loving ingredients. Zero-waste and all day protection – because smelling great shouldn’t cost the Earth.

Discover what makes it special

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Good to know:

Made in the UK
Alcohol free
Recyclable
Naturally derived
Vegan friendly
Cruelty free
Travel friendly
No chemical nasties
What makes it special
  • Zero-waste Packaging. Created with care for the planet. Simply peel and pop into the paper bin. No clunky plastic case, just thoughtful design.
  • Patented Odour Neutralising Technology. Smart scent innovation that goes beyond masking. Engineered to activate on contact with sweat, neutralising odour at the source and releasing a clean, lasting freshness exactly when you need it most.
  • Antiperspirant. Powered by mineral salts that form a temporary gel-like barrier over sweat glands. This helps reduce wetness and keeps you feeling confidently dry, even through high energy days and heavy workouts.
  • Alcohol Free. Ditch the sting, the dryness, and the discomfort. Gentle on freshly shaved skin and ideal for sensitive types, with zero burn and zero compromise.
  • Shea Butter. Rich in fatty acids. Locks in moisture and enhances skin suppleness, keeping underarms soft and resilient through every season.
  • Travel Friendly. Compact, waterless, and spill-proof. Perfect for gym bags, hand luggage, and long-haul wanderings.
  • Long Lasting. One stick goes a long way- up to 40 fresh days, depending on your dance moves.
How to use
  1. Remove lid and peel off the first section of paper.
  2. On to dry skin, apply a few swipes under each arm pit.
  3. As the deodorant stick wears down, peel off the next layer to reveal a fresh section.
  4. Recycle or compost the scrap.
Ingredients

Helianthus Annuus (Sunflower) Seed Oil, Aluminum Chlorohydrate, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Zea Mays (Corn) Starch, Butyrospermum Parkii (Shea) Butter, Copernicia Cerifera Cera Wax, Parfum, Tapioca Starch, Tetramethyl acetyloctahydronaphthalenes, Acetyl Cedrene, Alpha-Isomethyl Ionone, Linalool, Tocopherol , Linalyl Acetate, Citrus Aurantium (Orange) Peel Oil, Limonene, Amyl Salicylate, Pogostemon Cablin (Patchouli) Oil, Rose Ketones, Menthol.

Don’t just take our word for it…
Lisa Coe
I have switched to Gruum for so many of my products now and am rarely disappointed. Their deodorant is genuinely the best eco friendly one I have tried and I love it. The body bars (especially wonki offcuts) are brilliant and I love the range. Other highlights include their heat protection spray, room fragrances and prickly pear oil. Great value for money, great quality and great service.
1st March 2026
Joanne Baybutt
This deodorant is brilliant. Even works when I run! I wear it every day – no stickiness and lasts me all day as a busy teacher. Love the cardboard packaging too!
19th February 2026
Evie
Finally found a deodorant that actually works and zero plastic better for u and the planet no stains tested it on my white t-shirt last all day long no problem at all this scent reminds me of sea and I love it hopefully they will come out with other scents too would highly recommend better than any other brand of Plastic free deodorants!
18th February 2026

Fragrance notes

Our products make the most of natural ingredients, including…

Top Notes

Close-up of green leaves

Mint, Lemon, Bergamot

Middle Notes

Close-up of eucalyptus flowers and buds.

Eucalyptus, Marine, Lavender

Base Notes

Close-up of amber liquid with bubbles

Cypress, Fennel, Wood, Amber

Don’t just take our word for it…

4.36 Based on 33 reviews Write Review
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deodör Mineral Deodorant – Coastal Fresh | 60g

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