About us
We are four friends from Manchester on a mission to make sustainable living simple, affordable and effective. Together, we have grown a family of planet-positive brands that reinvent everyday essentials for the better.
At the heart of everything we do are three promises: performance you can rely on, sustainability that feels natural, and affordability that makes better choices open to everyone.
Join our routine revolution!
Inspired by Nordic simplicity, created with purpose in every product.
Practical skin, hair and self care that works hard, feels good and is kinder to the world we share. Designed with skin-loving natural ingredients and delivered at everyday affordable prices.
Made for mini humans, with mighty skin-friendly formulas.
We create skin, hair and body care for growing kids who deserve the very best. Every bar is plastic free, extra gentle and designed with young skin in mind. From muddy knees to paint-splattered hair, they’re made to clean up life’s little adventurers.
Where aromatherapy meets green cleaning.
Our beautifully scented, 100% plant-based concentrates deliver a powerful clean without harsh chemicals. Refillable and planet positive, they are gentle on every surface and kinder to the world around us.
Join our community @gruum_hq
