Our
BIGGEST EVER
Birthday sale
SAVE UP TO 70%
We’ve got hundreds of products now on sale for a limited time only, with prices starting from just £5.
Shop by category
Shop our range 👇
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Sale!
Saleskyda SPF50 Daily Defence Lotion | 50ml
Original price was: £12.00.£7.00Current price is: £7.00. — available on subscription from £10.50 every monthQuick Addskyda SPF50 Daily Defence Lotion | 50ml
Original price was: £12.00.£7.00Current price is: £7.00. — available on subscription from £10.50 every monthIn stock
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Sale!
Salebotanisk – Prickly Pear Oil | 30ml
Original price was: £18.00.£7.00Current price is: £7.00. — available on subscription from £12.00 every monthQuick Addbotanisk – Prickly Pear Oil | 30ml
Original price was: £18.00.£7.00Current price is: £7.00. — available on subscription from £12.00 every monthIn stock
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Sale!
Salesåpa Body Bar – Orange & Grapefruit | 95g
Original price was: £8.00.£5.00Current price is: £5.00. — available on subscription from £5.75 every monthQuick Addsåpa Body Bar – Orange & Grapefruit | 95g
Original price was: £8.00.£5.00Current price is: £5.00. — available on subscription from £5.75 every monthIn stock
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Sale!
Salepuls Pulse Point Roller Ball – Deep Relaxation | 9ml
Original price was: £12.00.£5.00Current price is: £5.00. — available on subscription from £7.00 every monthQuick Addpuls Pulse Point Roller Ball – Deep Relaxation | 9ml
Original price was: £12.00.£5.00Current price is: £5.00. — available on subscription from £7.00 every monthIn stock
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Sale!
Salehår Shampoo Bar – Nourishing | 50g
Original price was: £9.00.£6.00Current price is: £6.00. — available on subscription from £6.00 every monthQuick Addhår Shampoo Bar – Nourishing | 50g
Original price was: £9.00.£6.00Current price is: £6.00. — available on subscription from £6.00 every monthIn stock
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Sale!
Saleglôs Conditioner Bar – Nourishing | 50g
Original price was: £10.00.£7.00Current price is: £7.00. — available on subscription from £7.00 every monthQuick Addglôs Conditioner Bar – Nourishing | 50g
Original price was: £10.00.£7.00Current price is: £7.00. — available on subscription from £7.00 every monthIn stock
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Sale!
SaleSPF50 5* UVA Face Sunscreen | 50ml
Original price was: £10.00.£7.00Current price is: £7.00. — available on subscription from £8.50 every monthQuick AddSPF50 5* UVA Face Sunscreen | 50ml
Original price was: £10.00.£7.00Current price is: £7.00. — available on subscription from £8.50 every monthIn stock
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Sale!
Saleöka Gel Serum – Radiance Boost | 30ml
Original price was: £13.00.£8.00Current price is: £8.00. — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Radiance Boost | 30ml
Original price was: £13.00.£8.00Current price is: £8.00. — available on subscription from £10.00 every monthIn stock
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Sale!
Salevädra Reed Diffuser Set – Cosy Cabin | 30ml
Original price was: £9.00.£7.00Current price is: £7.00. — available on subscription from £8.00 every monthQuick Addvädra Reed Diffuser Set – Cosy Cabin | 30ml
Original price was: £9.00.£7.00Current price is: £7.00. — available on subscription from £8.00 every monthIn stock
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Sale!
Salehår Pro Shampoo Bar – Hair Growth | 50g
Original price was: £12.00.£7.00Current price is: £7.00. — available on subscription from £9.00 every monthQuick Addhår Pro Shampoo Bar – Hair Growth | 50g
Original price was: £12.00.£7.00Current price is: £7.00. — available on subscription from £9.00 every monthIn stock
Your new obsession starts here…
rense Melting Cleansing Balm
Indulge in our 3-in-1 multi-tasker, remove makeup, cleanse, and moisturise in one step.
läpp Passionfruit Lip Conditioner
Add an exotic twist to your lip care with this sweet, tropical balm packed with hydrating naturals.
fläcka Advanced Spot Treatment
Fast-acting blemish treatment with azelaic and salicylic acid to clear pores and calm breakouts.
Coco-No-Knots Detangling Spray
Give those angelic curls a glossy shine with this handy spray-on detangler for your little one.
Jet, Set, Summer!
From sun-soaked beach escapes to spontaneous weekend getaways, our handpicked summer and travel friendly essentials have you covered.
Holiday essentials ✈️
- Travel essentials
- Sun care
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Sale!
SaleHoliday Heroes
Original price was: £98.00.£25.00Current price is: £25.00.Quick AddHoliday Heroes
Original price was: £98.00.£25.00Current price is: £25.00.
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Sale!
Sale
skyda SPF50 Daily Defence Lotion | 50ml
Original price was: £12.00.£7.00Current price is: £7.00. — available on subscription from £10.50 every monthQuick Addskyda SPF50 Daily Defence Lotion | 50ml
Original price was: £12.00.£7.00Current price is: £7.00. — available on subscription from £10.50 every monthIn stock
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Sale!
Sale
hår Shampoo Bar – Nourishing | 50g
Original price was: £9.00.£6.00Current price is: £6.00. — available on subscription from £6.00 every monthQuick Addhår Shampoo Bar – Nourishing | 50g
Original price was: £9.00.£6.00Current price is: £6.00. — available on subscription from £6.00 every monthIn stock
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Sale!
Sale
glôs Conditioner Bar – Nourishing | 50g
Original price was: £10.00.£7.00Current price is: £7.00. — available on subscription from £7.00 every monthQuick Addglôs Conditioner Bar – Nourishing | 50g
Original price was: £10.00.£7.00Current price is: £7.00. — available on subscription from £7.00 every monthIn stock
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Sale!
Salesåpa Body Bar – Aloe Vera | 95g
Original price was: £8.00.£5.00Current price is: £5.00. — available on subscription from £5.75 every monthQuick Addsåpa Body Bar – Aloe Vera | 95g
Original price was: £8.00.£5.00Current price is: £5.00. — available on subscription from £5.75 every month
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Sale!
Salehår Shampoo Bar – Brightening | 50g
Original price was: £9.00.£6.00Current price is: £6.00. — available on subscription from £6.00 every monthQuick Addhår Shampoo Bar – Brightening | 50g
Original price was: £9.00.£6.00Current price is: £6.00. — available on subscription from £6.00 every monthIn stock
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Sale!
Saleglôs Conditioner Bar – Brightening | 50g
Original price was: £10.00.£7.00Current price is: £7.00. — available on subscription from £7.00 every monthQuick Addglôs Conditioner Bar – Brightening | 50g
Original price was: £10.00.£7.00Current price is: £7.00. — available on subscription from £7.00 every monthIn stock
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Sale!
Salekÿra Gentle Face Wash Bar | 35g
Original price was: £9.00.£5.00Current price is: £5.00. — available on subscription from £5.00 every monthQuick Addkÿra Gentle Face Wash Bar | 35g
Original price was: £9.00.£5.00Current price is: £5.00. — available on subscription from £5.00 every monthIn stock
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Sale!
Saleglo Toothpaste Tablets – Peppermint | 120 Pack
Original price was: £10.00.£7.00Current price is: £7.00. — available on subscription from £8.00 every monthQuick Addglo Toothpaste Tablets – Peppermint | 120 Pack
Original price was: £10.00.£7.00Current price is: £7.00. — available on subscription from £8.00 every monthIn stock
In the spotlight
Every three months we’ll send you a surprise package of 6 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.
Each quarterly box is ALWAYS worth £60+, with free delivery included!
grüum must haves
- Skin care
- Body care
- Hair care
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Sale!
Sale
botanisk – Prickly Pear Oil | 30ml
Original price was: £18.00.£7.00Current price is: £7.00. — available on subscription from £12.00 every monthQuick Addbotanisk – Prickly Pear Oil | 30ml
Original price was: £18.00.£7.00Current price is: £7.00. — available on subscription from £12.00 every monthIn stock
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Sale!
Salefläcka Advanced Spot Treatment | 9ml
Original price was: £12.00.£8.00Current price is: £8.00. — available on subscription from £9.00 every monthQuick Addfläcka Advanced Spot Treatment | 9ml
Original price was: £12.00.£8.00Current price is: £8.00. — available on subscription from £9.00 every monthIn stock
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Sale!
Saleöka Gel Serum – Youth Restoring | 30ml
Original price was: £13.00.£8.00Current price is: £8.00. — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Youth Restoring | 30ml
Original price was: £13.00.£8.00Current price is: £8.00. — available on subscription from £10.00 every monthIn stock
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Sale!
Salekÿra Gentle Face Wash | 120ml
Original price was: £9.00.£5.00Current price is: £5.00. — available on subscription from £4.50 every monthQuick Addkÿra Gentle Face Wash | 120ml
Original price was: £9.00.£5.00Current price is: £5.00. — available on subscription from £4.50 every monthIn stock
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Sale!
Salemirakel – Multi-purpose Balm | 15ml
Original price was: £15.00.£7.00Current price is: £7.00. — available on subscription from £11.00 every monthQuick Addmirakel – Multi-purpose Balm | 15ml
Original price was: £15.00.£7.00Current price is: £7.00. — available on subscription from £11.00 every monthIn stock
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Sale!
Saleklår Brightening Facial Cleanser | 90g
Original price was: £10.00.£5.00Current price is: £5.00. — available on subscription from £7.50 every monthQuick Addklår Brightening Facial Cleanser | 90g
Original price was: £10.00.£5.00Current price is: £5.00. — available on subscription from £7.50 every monthIn stock
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Sale!
Sale
skyda SPF50 Daily Defence Lotion | 50ml
Original price was: £12.00.£7.00Current price is: £7.00. — available on subscription from £10.50 every monthQuick Addskyda SPF50 Daily Defence Lotion | 50ml
Original price was: £12.00.£7.00Current price is: £7.00. — available on subscription from £10.50 every monthIn stock
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Sale!
Saleöka Gel Serum – Clear Complexion | 30ml
Original price was: £13.00.£8.00Current price is: £8.00. — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Clear Complexion | 30ml
Original price was: £13.00.£8.00Current price is: £8.00. — available on subscription from £10.00 every monthIn stock
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Sale!
Salepür Gentle Moisturiser | 50ml
Original price was: £9.00.£5.00Current price is: £5.00. — available on subscription from £4.50 every monthQuick Addpür Gentle Moisturiser | 50ml
Original price was: £9.00.£5.00Current price is: £5.00. — available on subscription from £4.50 every monthIn stock
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Sale!
Sale
öka Gel Serum – Radiance Boost | 30ml
Original price was: £13.00.£8.00Current price is: £8.00. — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Radiance Boost | 30ml
Original price was: £13.00.£8.00Current price is: £8.00. — available on subscription from £10.00 every monthIn stock
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Everyday extraordinary
We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication.
Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.
Naturally better
At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet.
Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.
Don’t just take our word for it…
4.73 Based on 23192 Reviews
Claire Griffin
“Beautiful products, amazing scents and packaging.”
6 hours ago
Anonymous
“Love all the products I brought .the website is easy to use and there are always great deals. The hair shampoo bar last such a long time and is so great for my hair would highly recommend it . It’s”…
17 hours ago
Elizabeth Tyler
“Ordered the miniatures of sun cream after sun and lip cream. Really good quality. The cream was light on my face and ok with my sensitive skin. Lip roller was lovely, not sticky and had a metal roller”…
3 days ago
Jenni Dimbylow
“Lovely products. The site was easy to use and the delivery was quick. I’m very pleased and would buy the products again ”
3 days ago
Lynne Reardon
“I have used your products for years never have to worry about taking liquids on holiday. Your shampoo bar l wouldnt be without and your body soap keeeps my skin hydrated”
4 days ago
Anonymous
“Simple order, quick dispatch and great products….though I haven’t put them to a thorough test yet as I will be using them for my holiday to Naples this week and will be taking them with me ..I’m sur”…
4 days ago
Carol Ann Greer
“I really like Gruum products and such a variety. It is easy to order and arrive on time and well packaged.”
4 days ago
Linda Evans
“Easy to order, quick delivery and great products. Well worth trying.”
4 days ago
Anne Riley
“Great site, great items – best shampoo bars!”
4 days ago
Christina Gallagher
“I may have overstocked due to the amazing deals. There is no product I have used that I haven’t liked. The gift sets I have got for family have gone down really well. The Mother’s Day set this year wa”…
5 days ago
Jayne Adams
“The site for ordering products is very clear, user friendly and very easy to use. The products always arrive quickly when they say they are and are delivered in the correct size box with packaging tha”…
5 days ago
OLIVER COGSWELL
“Nice natural products, easy website, good offers and prompt delivery. Occasionally I have found that a soap disappears very quickly or the opposite with difficulty creating a lather, but these are min”…
6 days ago
Janet Lancaster
“I adore the calming face spray, essential in this heat. And the face wash is devine ❤️”
6 days ago
Mrs FA Waite
“Gruum produce great products that last a good length of time so I feel the products are value for money. My orders arrive within a few days, well-packaged. I love the summer package which we usually b”…
7 days ago
Anonymous
“Really liked the SPF lip balm. The after sun face bar is not melting properly on the face, but melting whilst travelling – too much beeswax.”
7 days ago