We believe in the beauty of simplicity.
Our essential collection is here to rescue your daily routine and help you look and feel your best, to make every day a little more extraordinary.
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NEW! Conditioning Hair Masks
Say hello to your new hair care heroes. Our new hårkur Conditioning Masks are rich, creamy treatments that rescue and revive every strand, with targeted formulas to repair damage, boost shine, or deeply hydrate.
In the spotlight
Every three months we’ll send you a surprise package of 6 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.
Each quarterly box is ALWAYS worth £60+, with free delivery included!
grüum must haves
- Skin care
- Body care
- Hair care
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Bestsellerbotanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthQuick Addbotanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthIn stock
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Newfläcka Advanced Spot Treatment | 9ml
£12.00 — available on subscription from £9.00 every monthQuick Addfläcka Advanced Spot Treatment | 9ml
£12.00 — available on subscription from £9.00 every monthIn stock
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Anti-ageingöka Gel Serum – Youth Restoring | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Youth Restoring | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
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Sensitive skinkÿra Gentle Face Wash | 120ml
£9.00 — available on subscription from £4.50 every monthQuick Addkÿra Gentle Face Wash | 120ml
£9.00 — available on subscription from £4.50 every monthIn stock
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Bestsellermirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthQuick Addmirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthIn stock
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Acne-prone & oilyklår Brightening Facial Cleanser | 90g
£10.00 — available on subscription from £7.50 every monthQuick Addklår Brightening Facial Cleanser | 90g
£10.00 — available on subscription from £7.50 every monthIn stock
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Bestsellerskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthQuick Addskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthIn stock
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Acne-proneöka Gel Serum – Clear Complexion | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Clear Complexion | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
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Fragrance freepür Gentle Moisturiser | 50ml
£9.00 — available on subscription from £4.50 every monthQuick Addpür Gentle Moisturiser | 50ml
£9.00 — available on subscription from £4.50 every monthIn stock
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Everyday extraordinary
We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication.
Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.
Naturally better
At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet.
Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.
Don’t just take our word for it…
4.72 Based on 24398 Reviews
Ian Fletcher
“Very pleased with the products. Use about 6 different ones and they are all great. Delivery and customer service was also very good. In general would thoroughly recommend them 🙂👍”
17 hours ago
Susan Mackrell
“Products are lovely. Facial oil hydrates over night and leaves no stickiness. Unperfumed facial products are kind to skin leaving it doft. The roll on fragrances smell divine. The Christmas advent cal”…
19 hours ago
Margaret Green
“I’ve bought three Advent boxes this year for family members and we all love the contents. The items are all easy to use and smell delicious as well as being natural. So, the word is spreading inside”…
1 day ago
Anonymous
“Easy to order, value for money, lovely products for the whole family. Especially love the kids products. ”
1 day ago
Katie Edwards
“Love the products and only having necessary packaging. ”
2 days ago
Anonymous
“Just completed my gorgeous advent calendar and look forward to using all my new treats, happy new year Gruum !!”
2 days ago
Susan Burns
“Love Gruum products, love the packaging, the website is easy to use and delivery is prompt. Gruum also have some great offers, I like to keep my open for these. I have recommended gruum to many friend”…
2 days ago
Jezneel Durogene
“True to its ethos, always reliable and long-lasting, and excellent value for money!”
2 days ago
Jill Bennett
“Bowled over by the quality of Gruum skincare. I’m 66 and my skin has improved no end. Prickly pear oil is amazing and the cleansing products don’t dry my skin out. Highly recommend the advent cale”…
2 days ago
Janet Jones-Cook
“Iv had the advent calendar for the first year and it’s been amazing value with lots of different products to try even the box is totally recyclable. Very impressed overall. My only criticism is the sh”…
3 days ago
Jodie Ball
“I lovey Gruum products easy to subscribe to and change my order when I need to and the products are soooo good. I bought the advent calendar this year as well and it’s amazing I love the scents of the”…
3 days ago
Jo Harris
“Amazing products and truly irresistible smell.”
3 days ago
Anonymous
“Love it so much thank you”
3 days ago
Kathryn Hipkin
“I actually came across Gruum because they had a promotion on the Jet 2 app and I won some products. I was so taken by my products – A lapp lip conditioner, vanilla cookie and tripeptide: A gentle fra”…
3 days ago
Anonymous
“I have placed small orders a few times before so I was already aware of the high quality and affordability of the products. When I received an email about this years advent calendar, I just had to ord”…
3 days ago
