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  • Sale!
    Advent calendar 2025 pre-order advertisement.
    Advent calendar 2025 pre-order advertisement.
    Sale

    Advent Calendar

    Original price was: £260.00.Current price is: £50.00.
    Quick Add

    Advent Calendar

    Original price was: £260.00.Current price is: £50.00.
  • Prickly pear oil bottle on cactus.
    Bestseller

    botanisk – Prickly Pear Oil | 30ml

    £18.00 — available on subscription from £12.00 every month
    Quick Add

    botanisk – Prickly Pear Oil | 30ml

    £18.00 — available on subscription from £12.00 every month

    In stock

  • New

    fläcka Advanced Spot Treatment | 9ml

    £12.00 — available on subscription from £9.00 every month
    Quick Add

    fläcka Advanced Spot Treatment | 9ml

    £12.00 — available on subscription from £9.00 every month

    In stock

  • Brown jar with grey lid, labeled gel serum.
    Gel serum with sea buckthorn berries
    Anti-ageing

    öka Gel Serum – Youth Restoring | 30ml

    £13.00 — available on subscription from £10.00 every month
    Quick Add

    öka Gel Serum – Youth Restoring | 30ml

    £13.00 — available on subscription from £10.00 every month

    In stock

  • Sensitive skin

    kÿra Gentle Face Wash | 120ml

    £9.00 — available on subscription from £4.50 every month
    Quick Add

    kÿra Gentle Face Wash | 120ml

    £9.00 — available on subscription from £4.50 every month

    In stock

  • Balm tins with citrus fruits in background.
    Bestseller

    mirakel – Multi-purpose Balm | 15ml

    £15.00 — available on subscription from £11.00 every month
    Quick Add

    mirakel – Multi-purpose Balm | 15ml

    £15.00 — available on subscription from £11.00 every month

    In stock

  • Acne-prone & oily

    klår Brightening Facial Cleanser | 90g

    £10.00 — available on subscription from £7.50 every month
    Quick Add

    klår Brightening Facial Cleanser | 90g

    £10.00 — available on subscription from £7.50 every month

    In stock

  • Bestseller

    skyda SPF50 Daily Defence Lotion | 50ml

    £12.00 — available on subscription from £10.50 every month
    Quick Add

    skyda SPF50 Daily Defence Lotion | 50ml

    £12.00 — available on subscription from £10.50 every month

    In stock

  • Gel serum jar with silver lid.
    Gel serum jar with aloe leaves
    Acne-prone

    öka Gel Serum – Clear Complexion | 30ml

    £13.00 — available on subscription from £10.00 every month
    Quick Add

    öka Gel Serum – Clear Complexion | 30ml

    £13.00 — available on subscription from £10.00 every month

    In stock

  • Fragrance free

    pür Gentle Moisturiser | 50ml

    £9.00 — available on subscription from £4.50 every month
    Quick Add

    pür Gentle Moisturiser | 50ml

    £9.00 — available on subscription from £4.50 every month

    In stock

Shop now >

Hello Deo!


Zero waste. Zero odour

Four years in the making – and worth every second. Meet deodör, our zero-waste deodorant and anti-perspirant. With planet-friendly packaging and patented odour-neutralising tech, it delivers powerful sweat and odour protection.

Four years in the making – and worth every second. Meet deodör, our zero-waste deodorant and anti-perspirant. With planet-friendly packaging and patented odour-neutralising tech, it delivers powerful sweat and odour protection.

👉 Fresh for you. Kind to the planet.

👉 Fresh for you. Kind to the planet.

Shop now >
Shop now >

Your new obsession starts here…

Rense balm

rense Melting Cleansing Balm

Indulge in our 3-in-1 multi-tasker, remove makeup, cleanse, and moisturise in one step.

läpp Passionfruit Lip Conditioner

Add an exotic twist to your lip care with this sweet, tropical balm packed with hydrating naturals.

fläcka Advanced Spot Treatment

Fast-acting blemish treatment with azelaic and salicylic acid to clear pores and calm breakouts.

Coco-No-Knots Detangling Spray

Give those angelic curls a glossy shine with this handy spray-on detangler for your little one.

lÿs ‘Garden of Eden’ Candle

Fresh greens, juicy fruits, sweet florals, and warm herbs with odour-neutralising technology.

lÿs ‘Sun Drenched Dunes’ Candle

Warm sands, coconut, honey, sandalwood, and vanilla with odour-neutralising technology.

Shop new in >

In the spotlight

Aromatherapy collection

Home collection

Advent calendar 2025 pre-order advertisement.

Advent calender 2025

Clearance sale

NEW! grüum

Discovery Club

NEW! grüum Discovery Club

Every three months we’ll send you a surprise package of 6 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.

Each quarterly box is ALWAYS worth £60+, with free delivery included! 

Find out more >
Discovery set image

grüum must haves

  • Skin care
  • Body care
  • Hair care
  • Sale!
    Advent calendar 2025 pre-order advertisement.
    Advent calendar 2025 pre-order advertisement.
    Sale

    Advent Calendar

    Original price was: £260.00.Current price is: £50.00.
    Quick Add

    Advent Calendar

    Original price was: £260.00.Current price is: £50.00.
  • Prickly pear oil bottle on cactus.
    Bestseller

    botanisk – Prickly Pear Oil | 30ml

    £18.00 — available on subscription from £12.00 every month
    Quick Add

    botanisk – Prickly Pear Oil | 30ml

    £18.00 — available on subscription from £12.00 every month

    In stock

  • New

    fläcka Advanced Spot Treatment | 9ml

    £12.00 — available on subscription from £9.00 every month
    Quick Add

    fläcka Advanced Spot Treatment | 9ml

    £12.00 — available on subscription from £9.00 every month

    In stock

  • Brown jar with grey lid, labeled gel serum.
    Gel serum with sea buckthorn berries
    Anti-ageing

    öka Gel Serum – Youth Restoring | 30ml

    £13.00 — available on subscription from £10.00 every month
    Quick Add

    öka Gel Serum – Youth Restoring | 30ml

    £13.00 — available on subscription from £10.00 every month

    In stock

  • Sensitive skin

    kÿra Gentle Face Wash | 120ml

    £9.00 — available on subscription from £4.50 every month
    Quick Add

    kÿra Gentle Face Wash | 120ml

    £9.00 — available on subscription from £4.50 every month

    In stock

  • Balm tins with citrus fruits in background.
    Bestseller

    mirakel – Multi-purpose Balm | 15ml

    £15.00 — available on subscription from £11.00 every month
    Quick Add

    mirakel – Multi-purpose Balm | 15ml

    £15.00 — available on subscription from £11.00 every month

    In stock

  • Acne-prone & oily

    klår Brightening Facial Cleanser | 90g

    £10.00 — available on subscription from £7.50 every month
    Quick Add

    klår Brightening Facial Cleanser | 90g

    £10.00 — available on subscription from £7.50 every month

    In stock

  • Bestseller

    skyda SPF50 Daily Defence Lotion | 50ml

    £12.00 — available on subscription from £10.50 every month
    Quick Add

    skyda SPF50 Daily Defence Lotion | 50ml

    £12.00 — available on subscription from £10.50 every month

    In stock

  • Gel serum jar with silver lid.
    Gel serum jar with aloe leaves
    Acne-prone

    öka Gel Serum – Clear Complexion | 30ml

    £13.00 — available on subscription from £10.00 every month
    Quick Add

    öka Gel Serum – Clear Complexion | 30ml

    £13.00 — available on subscription from £10.00 every month

    In stock

  • Fragrance free

    pür Gentle Moisturiser | 50ml

    £9.00 — available on subscription from £4.50 every month
    Quick Add

    pür Gentle Moisturiser | 50ml

    £9.00 — available on subscription from £4.50 every month

    In stock

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Four co-founders smiling

Everyday extraordinary

We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication. 

Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.

Read our mission >
Plastic free shampoo bars

Naturally better

At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet. 

Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.

Shop bestsellers >

Don’t just take our word for it…

4.73 Based on 23575 Reviews

Bella Mills

“This is my second order of the face serum and i think it is amazing! The face serum makes your skin feeling very smooth and glowy, unlike other face serums that make your skin sticky and oily. I ap”…

4 hours ago

Dawn Hadfield

“Love the products. Smells nice. Fast delivery. Didn’t know about this company until I was offered a free gift through another that I’d ordered from. ”

11 hours ago

Anonymous

“I ordered two hair and body soaps and an exfoliating pumice bar. I only used the soap bars on my body as my hair is difficult to tame but I loved them. They smelled gorgeous and I would highly recomme”…

16 hours ago

Oleksandra Strelchuk

“I really liked your cosmetics Easy to order It arrived quickly I will recommend them to my friends. Thank you!”

17 hours ago

Demetrio Celocia

“Really good service and specially collaboration with McDonalds rewards. Thank you ”

19 hours ago

аноним

“Thank you so much for creating such awesome offers and for providing world friendly products without all the unnecessary chemicals.Your product allow typical people to be able to purchase more holisti”…

20 hours ago

Poppy Marsom

“I have rlly sensitive skin that loves to flare up but the face wash and Moisturiser was rlly gentle on my skin and hasn’t caused any irritation which is rare when I try new products so safe to say I”…

22 hours ago

Michele Thulborn-Chapman

“Ordering is pretty easy on the website. I have ordered products for myself and my partner on Gruum but they last so long (shampoo bars) that it’s impossible for me to enter into a full time subscript”…

23 hours ago

Anonymous

“All items i have bought are lovely & use daily. Can’t wait to receive my advent calendar ”

1 day ago

Suzi Butler

“Very pleased,your products for my skin are amazing,felt soft and smells amazing too ”

1 day ago

Margaret Holland

“I ordered a gift for my granddaughter in-law she loves Gruum products, the gift arrived on time and she is delighted with them all. Happy recipient, happy giver. ”

1 day ago

Samantha Champion

“I have ordered several products from Gruum and I’m always happy with the quality and the speedy delivery 😊”

1 day ago

Anonymous

“Great products, great values, great service!”

1 day ago

Emily White

“so nice, quick delivery and good prices. Would buy again”

1 day ago

Anonymous

“This brand has been such a game changer!! The products are all natural and did heavens to my skin. Definitely rebuying.”

1 day ago

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