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NEW! Conditioning Hair Masks
Say hello to your new hair care heroes. Our new hårkur Conditioning Masks are rich, creamy treatments that rescue and revive every strand, with targeted formulas to repair damage, boost shine, or deeply hydrate.
In the spotlight
Every three months we’ll send you a surprise package of 6 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.
Each quarterly box is ALWAYS worth £60+, with free delivery included!

grüum must haves
- Skin care
- Body care
- Hair care
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Newfläcka Advanced Spot Treatment | 9ml
£12.00 — available on subscription from £9.00 every monthQuick Addfläcka Advanced Spot Treatment | 9ml
£12.00 — available on subscription from £9.00 every monthIn stock
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Bestsellermirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthQuick Addmirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthIn stock

Everyday extraordinary
We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication.
Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.

Naturally better
At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet.
Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.
Don’t just take our word for it…
4.72 Based on 24426 Reviews
Kelly Gavagan
“I won a free gift set on the McDonald’s game, the moisturiser & face soap was amazing on my skin I’ve just reordered both ”
2 hours ago
Paul Williams
“I love grüum products – particularly their shampoo bars and soaps. Simple and fragrant, packaged to minimize waste and good value for money.”
8 hours ago
Jean Mathieson
“Enjoying using Gruum products. Love to support small businesses especially ones that care about the planet as Gruum does. Thank you 😊👍”
1 day ago
James Mclean
“Ordering was easy good products there was a problem with delivery but that was Christmas and the delivery company but was resolved real easy and new products sent straight out which was perfect ”
1 day ago
Jacqueline Morris
“I love Grüum products. Earth friendly, cruelty free, excellent value and great for your skin and hair. Highly recommended. ”
2 days ago
Anonymous
“Great quality products. I would recommend them to anyone.”
2 days ago
Janet Cook
“I love your solid shampoo bars, i wish you would make a deodorant balm as in plastic free .”
2 days ago
Suki McNair
“I’ve had a number of gruum products in recent years and they’ve all been excellent – they smell good and are really kind to your skin”
3 days ago
Anonymous
“Ordering really easy and delivery quick, would definitely order again 👍”
3 days ago
Anonymous
“First discovered Gruum through another company that we order products from. They offered an opportunity to choose three free samples from Groom. Was very pleased with those three Gruum products and h”…
3 days ago
Heather PRICE
“Found this company by accident and I’m so glad I did. Their products are lovely, appear to be well sourced natural ingredients too. I’ve tried many products already, from moisturisers to reed di”…
3 days ago
Gael Cochrane
“Really nice products, lovely subtle fragrances. They are gentle on the skin and effective.”
4 days ago
Kim Taylor
“Lovely products, last a long time, the shampoos don’t smell overpowering.”
4 days ago
Anonymous
“I’ve tried various Gruum products, and love everything. They smell great, do what they say they will, no wasteful packaging, good value…. I especially love the shampoo bars – they last ages! ”
4 days ago
Olivia Johnson
“Loving the face serums, face oils, face cleaners. The shampoos/ conditioners don’t work so well for me, but their face products, SPF’s, shower gel, bodywash bars are fab. Love the packaging, branding,”…
4 days ago















