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Everyday extraordinary

We believe in the beauty of simplicity.

Our essential collection is here to rescue your daily routine and help you look and feel your best, to make every day a little more extraordinary.

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Skin care

Self care

Hair care

Body care

Sun care

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Shop our range 👇

  • Bestseller

    skyda SPF50 Daily Defence Lotion | 50ml

    £12.00 — available on subscription from £10.50 every month
    Quick Add

    skyda SPF50 Daily Defence Lotion | 50ml

    £12.00 — available on subscription from £10.50 every month

    In stock

  • Prickly pear oil bottle on cactus.
    Bestseller

    botanisk – Prickly Pear Oil | 30ml

    £18.00 — available on subscription from £12.00 every month
    Quick Add

    botanisk – Prickly Pear Oil | 30ml

    £18.00 — available on subscription from £12.00 every month

    In stock

  • Bestseller

    såpa Body Bar – Orange & Grapefruit | 95g

    £8.00 — available on subscription from £5.75 every month
    Quick Add

    såpa Body Bar – Orange & Grapefruit | 95g

    £8.00 — available on subscription from £5.75 every month

    In stock

  • grüum hår Nourishing Shampoo Bar – 50g solid coconut oil shampoo bar with packaging
    Bestseller

    hår Shampoo Bar – Nourishing | 50g

    £9.00 — available on subscription from £6.00 every month
    Quick Add

    hår Shampoo Bar – Nourishing | 50g

    £9.00 — available on subscription from £6.00 every month

    In stock

  • Conditioner bar and coconut
    Bestseller

    glôs Conditioner Bar – Nourishing | 50g

    £10.00 — available on subscription from £7.00 every month
    Quick Add

    glôs Conditioner Bar – Nourishing | 50g

    £10.00 — available on subscription from £7.00 every month

    In stock

  • Bestseller

    SPF50 5* UVA Face Sunscreen | 50ml

    £10.00 — available on subscription from £8.50 every month
    Quick Add

    SPF50 5* UVA Face Sunscreen | 50ml

    £10.00 — available on subscription from £8.50 every month

    In stock

  • Sensitive skin

    öka Gel Serum – Radiance Boost | 30ml

    £13.00 — available on subscription from £10.00 every month
    Quick Add

    öka Gel Serum – Radiance Boost | 30ml

    £13.00 — available on subscription from £10.00 every month

    In stock

  • vädra Reed Diffuser Set – Sandalwood variant in eco-friendly packaging with recyclable glass jar and biodegradable rattan reeds
    vädra Reed Diffuser Set – Sandalwood scent with glass bottle and four rattan reeds, 30ml by grüum.
    Sandalwood

    vädra Reed Diffuser Set – Cosy Cabin | 30ml

    £9.00 — available on subscription from £8.00 every month
    Quick Add

    vädra Reed Diffuser Set – Cosy Cabin | 30ml

    £9.00 — available on subscription from £8.00 every month

    In stock

  • Shampoo bar with cherries and aloe.
    Hair growth

    hår Pro Shampoo Bar – Hair Growth | 50g

    £12.00 — available on subscription from £9.00 every month
    Quick Add

    hår Pro Shampoo Bar – Hair Growth | 50g

    £12.00 — available on subscription from £9.00 every month

    In stock

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Newness

Rense balm

rense Melting Cleansing Balm | 100g

Indulge in our 3-in-1 milky multi-tasker, removes makeup, cleanses, and moisturises in one step.

läpp Lip Conditioner – Passionfruit | 9ml

Add an exotic twist to your lip care with this sweet, tropical balm packed with hydrating naturals.

fläcka Advanced Spot Treatment | 9ml

Fast-acting blemish treatment with azelaic and salicylic acid to clear pores and calm breakouts.

Coco-No-Knots Detangling Spray | 120ml

Give those angelic curls a glossy shine with this handy spray-on detangler for your little one.

lÿs Soy Wax Candle – Garden of Eden | 170g

Paradise in a scent — fresh greens, juicy fruits, sweet florals, and warm herbs with odour-neutralising tech.

lÿs Soy Wax Candle – Sun Drenched Dunes | 170g

Warm sands, coconut, honey, sandalwood, and vanilla with odour-neutralising tech.

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Holiday essentials ✈️

  • Travel essentials
  • Sun care
  • Sale!
    Assorted Gruum skincare products displayed together.
    Assorted skincare and haircare products displayed.
    Sale

    Holiday Heroes

    Original price was: £98.00.Current price is: £25.00.
    Quick Add

    Holiday Heroes

    Original price was: £98.00.Current price is: £25.00.

    hår Shampoo Bar – Nourishing | 50g

    In stock

    SPF30 5* UVA Face Sunscreen | 50ml

    In stock

    sola SPF Lip Conditioner | 9ml

    In stock

    solstråler After Sun Bar | 35g

    In stock

    sval Cooling Body Bar – Peppermint | 35g

    In stock

    botanisk – Prickly Pear Oil | 30ml

    In stock

    doft Fragrance – Santorini Summer | 9ml

    In stock

    såpa Body Bar – Aloe Vera | 95g

    In stock

  • Bestseller

    skyda SPF50 Daily Defence Lotion | 50ml

    £12.00 — available on subscription from £10.50 every month
    Quick Add

    skyda SPF50 Daily Defence Lotion | 50ml

    £12.00 — available on subscription from £10.50 every month

    In stock

  • grüum hår Nourishing Shampoo Bar – 50g solid coconut oil shampoo bar with packaging
    Bestseller

    hår Shampoo Bar – Nourishing | 50g

    £9.00 — available on subscription from £6.00 every month
    Quick Add

    hår Shampoo Bar – Nourishing | 50g

    £9.00 — available on subscription from £6.00 every month

    In stock

  • Conditioner bar and coconut
    Bestseller

    glôs Conditioner Bar – Nourishing | 50g

    £10.00 — available on subscription from £7.00 every month
    Quick Add

    glôs Conditioner Bar – Nourishing | 50g

    £10.00 — available on subscription from £7.00 every month

    In stock

  • Sensitive skin

    såpa Body Bar – Aloe Vera | 95g

    £8.00 — available on subscription from £5.75 every month
    Quick Add

    såpa Body Bar – Aloe Vera | 95g

    £8.00 — available on subscription from £5.75 every month

    In stock

  • Shampoo bar with lemon and aloe.
    Blonde

    hår Shampoo Bar – Brightening | 50g

    £9.00 — available on subscription from £6.00 every month
    Quick Add

    hår Shampoo Bar – Brightening | 50g

    £9.00 — available on subscription from £6.00 every month

    In stock

  • Conditioner bar with lemon and aloe
    Blonde

    glôs Conditioner Bar – Brightening | 50g

    £10.00 — available on subscription from £7.00 every month
    Quick Add

    glôs Conditioner Bar – Brightening | 50g

    £10.00 — available on subscription from £7.00 every month

    In stock

  • All skin types

    kÿra Gentle Face Wash Bar | 35g

    £9.00 — available on subscription from £5.00 every month
    Quick Add

    kÿra Gentle Face Wash Bar | 35g

    £9.00 — available on subscription from £5.00 every month

    In stock

Shop now >

In the spotlight

Aromatherapy collection

Home collection

SPF

Clearance sale

NEW! grüum

Discovery Club

NEW! grüum Discovery Club

Every three months we’ll send you a surprise package of 6 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.

Each quarterly box is ALWAYS worth £60+, with free delivery included! 

Find out more >
Discovery set image

grüum must haves

  • Skin care
  • Body care
  • Hair care
  • Prickly pear oil bottle on cactus.
    Bestseller

    botanisk – Prickly Pear Oil | 30ml

    £18.00 — available on subscription from £12.00 every month
    Quick Add

    botanisk – Prickly Pear Oil | 30ml

    £18.00 — available on subscription from £12.00 every month

    In stock

  • New

    fläcka Advanced Spot Treatment | 9ml

    £12.00 — available on subscription from £9.00 every month
    Quick Add

    fläcka Advanced Spot Treatment | 9ml

    £12.00 — available on subscription from £9.00 every month

    In stock

  • Brown jar with grey lid, labeled gel serum.
    Gel serum with sea buckthorn berries
    Anti-ageing

    öka Gel Serum – Youth Restoring | 30ml

    £13.00 — available on subscription from £10.00 every month
    Quick Add

    öka Gel Serum – Youth Restoring | 30ml

    £13.00 — available on subscription from £10.00 every month

    In stock

  • Sensitive skin

    kÿra Gentle Face Wash | 120ml

    £9.00 — available on subscription from £4.50 every month
    Quick Add

    kÿra Gentle Face Wash | 120ml

    £9.00 — available on subscription from £4.50 every month

    In stock

  • Balm tins with citrus fruits in background.
    Bestseller

    mirakel – Multi-purpose Balm | 15ml

    £15.00 — available on subscription from £11.00 every month
    Quick Add

    mirakel – Multi-purpose Balm | 15ml

    £15.00 — available on subscription from £11.00 every month

    In stock

  • Acne-prone & oily

    klår Brightening Facial Cleanser | 90g

    £10.00 — available on subscription from £7.50 every month
    Quick Add

    klår Brightening Facial Cleanser | 90g

    £10.00 — available on subscription from £7.50 every month

    In stock

  • Bestseller

    skyda SPF50 Daily Defence Lotion | 50ml

    £12.00 — available on subscription from £10.50 every month
    Quick Add

    skyda SPF50 Daily Defence Lotion | 50ml

    £12.00 — available on subscription from £10.50 every month

    In stock

  • Gel serum jar with silver lid.
    Gel serum jar with aloe leaves
    Acne-prone

    öka Gel Serum – Clear Complexion | 30ml

    £13.00 — available on subscription from £10.00 every month
    Quick Add

    öka Gel Serum – Clear Complexion | 30ml

    £13.00 — available on subscription from £10.00 every month

    In stock

  • Fragrance free

    pür Gentle Moisturiser | 50ml

    £9.00 — available on subscription from £4.50 every month
    Quick Add

    pür Gentle Moisturiser | 50ml

    £9.00 — available on subscription from £4.50 every month

    In stock

  • Sensitive skin

    öka Gel Serum – Radiance Boost | 30ml

    £13.00 — available on subscription from £10.00 every month
    Quick Add

    öka Gel Serum – Radiance Boost | 30ml

    £13.00 — available on subscription from £10.00 every month

    In stock

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Everyday extraordinary

We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication. 

Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.

Read our mission >
Plastic free shampoo bars

Naturally better

At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet. 

Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.

Shop bestsellers >

Don’t just take our word for it…

4.73 Based on 23141 Reviews

Miranda Walker

“I love the products and they smell so nice! Very good items ”

1 day ago

Anonymous

“I’ve been using grüum products for some time now. I trust that they are using quality ingredients. I’m happy to continue to use them. I like their regular offers & the range of different items. ”

2 days ago

Anonymous

“Excellent hair products. I only use Gruum coconut oil bar shampoo and conditioner which are both ideal for my hair. They strengthen my hair and stops hair loss while washing my hair. Thank you very mu”…

2 days ago

Helen Nevitt

“They listened to my (and there must have been more) comments over their packaging, which used to be so rigid I had to cut the bottles to get all the product out. Now they are nice and squeezy. The p”…

2 days ago

Dawn Wellam

“I’m really enjoying some of them Grum products even though I’m not a soap person I’ve found them nice without leaving any residue.The scents are nice and refreshing.Love the lip oil has made a g”…

3 days ago

Anonymous

“Happy with my items, good delivery speed and communication. My daughter loves the products.”

3 days ago

Rachel Oxley

“I love my shampoo bar, it’s the best one I’ve had, my hair is in much better condition as it is definitely formulated for hair (many shampoo bars are just soap bars). Will be reordering soon. ”

3 days ago

Helen Wilson

“I am very pleased with all the products I have purchased in the last few weeks. I am trying tocut out all nasty plastics and be more natural in well being and skin and hair treatments. As well as what”…

4 days ago

Jackie Frost

“Love the products! They are what it says, easy to order too. Good price and items of quality- smell Devine!”

4 days ago

Anonymous

“Fabulous products, great prices and always a selection of good offers. ”

4 days ago

Jennifer Faulks

“Love Grüum products, handy bars of shampoo, conditioner, both suited to your hair, soaps & body cream, with no plastic bottles & liquids to leak so ideal for travel. Trying out the room scent in bedr”…

4 days ago

Teresa Shirres

“The various Gruum products I have used are great, especially the shampoo bars. ”

4 days ago

Norma Gillett

“Love the shampoo bars, the sun creams, face wash, exfoliator, room fragrances, pillow spray and probably other things too that didn’t come into my head just now. Delighted to see the new, softer pack”…

4 days ago

Anonymous

“Fantastic products, ideal size for travel & feels so luxurious ”

4 days ago

Philippa Spreadbury

“I swim several times a week and the Gruum shampoo and conditioner in the store tins is perfect for my needs. The shampoo is fantastic. Very little is needed to make a creamy luxurious foam. The condit”…

4 days ago

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