
Everyday extraordinary
We believe in the beauty of simplicity.
Our essential collection is here to rescue your daily routine and help you look and feel your best, to make every day a little more extraordinary.
The most popular products in town👇
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Sale!
Sale
skal Facial Serum – Kakadu Plum | 30ml
Original price was: £15.00.£5.00Current price is: £5.00. — available on subscription from £8.00 every monthOut of stock
skal Facial Serum – Kakadu Plum | 30ml
Original price was: £15.00.£5.00Current price is: £5.00. — available on subscription from £8.00 every month
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Sale!
Sale
vädra Reed Diffuser Set – Cosy Cabin | 30ml
Original price was: £9.00.£7.00Current price is: £7.00. — available on subscription from £8.00 every monthQuick Addvädra Reed Diffuser Set – Cosy Cabin | 30ml
Original price was: £9.00.£7.00Current price is: £7.00. — available on subscription from £8.00 every monthIn stock
🌍Up to 70% Off EVERYTHING 👇
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In the spotlight
Every three months we’ll send you a surprise package of 7 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.
Each quarterly box is ALWAYS worth £60+, with free delivery included!

grüum must haves
- Skin care
- Body care
- Hair care
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Sale!
Sale
mirakel – Multi-purpose Balm | 15ml
Original price was: £15.00.£7.00Current price is: £7.00. — available on subscription from £11.00 every monthQuick Addmirakel – Multi-purpose Balm | 15ml
Original price was: £15.00.£7.00Current price is: £7.00. — available on subscription from £11.00 every monthIn stock

Everyday extraordinary
We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication.
Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.

Naturally better
At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet.
Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.
Don’t just take our word for it…
4.70 Based on 19124 Reviews
Adekemi Jolaosho
“This product is Excellent. I rate it 10/10”
2 hours ago
samantha wegener
“I have place two orders so far and i am not disappointed. I have problem skin which is prone to break outs so ordered kýra Gentle Face Wash, elypa Reviving Facial Gel, våt Facial Moisture Bar, lugna”…
2 hours ago
Nataliia Kovalchuk
“Very delicate and pleasant to use products”
3 hours ago
Janet Bartley
“I love the quality of the products with the use of natural oils and ingredients. They also smell so nice! I really appreciate the fact that plastic is avoided and the packaging is recyclable. ”
3 hours ago
Anonymous
“Lovely company and even better products, took part in the Vodafone free bundle promotion and I was very surprised with the quality. Plan on buying the products again when these ones I currently have a”…
4 hours ago
Anonymous
“Always excellent products with the added bonus of everything being environmentally friendly and great value. I particularly love the shampoo and conditioner bars. ”
4 hours ago
ots new 1
“Smells lovely, the face wash is great and leaves skin very refreshed too”
4 hours ago
leyla kaya
“I want to thank you for your wonderful cream soap product. I really liked both the product and the quality of your service. In my recent order, I accidentally entered an address that belonged to so”…
5 hours ago
Lesley Allen
“I love the products from here especially the face wash and as for the candles, the smells are divine . Keep up the good work, it is second to none”
5 hours ago
Dharmik Patel
“Hi team I used your products and let me tell you it’s very very good in terms of quality and fragrance. Only one think is price and quantity. Otherwise everything is good compared to other brand”…
6 hours ago
Anonymous
“There is a wide variety of products that have no sodium lauryl suphate – huge plus! I’ve used Gruum for two years and love thier products. Would be great if the remaining plastic packaging could be ch”…
7 hours ago
MR VON C HUGHES
“Love the excellent products from gruum ,,excellent service aswell .”
7 hours ago
Anonymous
“Love every product I’ve ever had the pleasure of using. 10/10 would recommend to anyone.”
7 hours ago
Anonymous
“Lovely products, great packaging and brilliant service. ”
7 hours ago
Michelle Kavanagh
“Brill products”
7 hours ago