We believe in the beauty of simplicity.
Our essential collection is here to rescue your daily routine and help you look and feel your best, to make every day a little more extraordinary.
Shop by category
Shop Bestsellers
-
Bestsellerskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthQuick Addskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthIn stock
-
Bestsellerbotanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthQuick Addbotanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthIn stock
-
Bestsellersåpa Body Bar – Orange & Grapefruit | 95g
£8.00 — available on subscription from £5.75 every monthQuick Addsåpa Body Bar – Orange & Grapefruit | 95g
£8.00 — available on subscription from £5.75 every monthIn stock
-
Lavender & chamomilepuls – Pulse Point Roller Ball – Deep Relaxation | 9ml
£12.00 — available on subscription from £7.00 every monthQuick Addpuls – Pulse Point Roller Ball – Deep Relaxation | 9ml
£12.00 — available on subscription from £7.00 every monthIn stock
-
Bestsellerhår Shampoo Bar – Nourishing | 50g
£9.00 — available on subscription from £6.00 every monthQuick Addhår Shampoo Bar – Nourishing | 50g
£9.00 — available on subscription from £6.00 every monthIn stock
-
Bestsellerglôs Conditioner Bar – Nourishing | 50g
£10.00 — available on subscription from £7.00 every monthQuick Addglôs Conditioner Bar – Nourishing | 50g
£10.00 — available on subscription from £7.00 every monthIn stock
-
BestsellerSPF50 5* UVA Face Sunscreen | 50ml
£10.00 — available on subscription from £8.50 every monthQuick AddSPF50 5* UVA Face Sunscreen | 50ml
£10.00 — available on subscription from £8.50 every monthIn stock
-
Sensitive skinöka Gel Serum – Radiance Boost | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Radiance Boost | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
-
Sandalwoodvädra Reed Diffuser Set – Cosy Cabin | 30ml
£9.00 — available on subscription from £8.00 every monthQuick Addvädra Reed Diffuser Set – Cosy Cabin | 30ml
£9.00 — available on subscription from £8.00 every monthIn stock
-
Hair growthhår Pro Shampoo Bar – Hair Growth | 50g
£12.00 — available on subscription from £9.00 every monthQuick Addhår Pro Shampoo Bar – Hair Growth | 50g
£12.00 — available on subscription from £9.00 every monthIn stock
New Year. New Lashes
A lightweight, peptide-powered formula to strengthen, condition and stimulate growth for visibly longer, thicker lashes and brows you’ll love.
In the spotlight
Every three months we’ll send you a surprise package of 6 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.
Each quarterly box is ALWAYS worth £60+, with free delivery included!
grüum must haves
- Skin care
- Body care
- Hair care
-
Bestseller
botanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthQuick Addbotanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthIn stock
-
Newfläcka Advanced Spot Treatment | 9ml
£12.00 — available on subscription from £9.00 every monthQuick Addfläcka Advanced Spot Treatment | 9ml
£12.00 — available on subscription from £9.00 every monthIn stock
-
Anti-ageingöka Gel Serum – Youth Restoring | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Youth Restoring | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
-
Sensitive skinkÿra Gentle Face Wash | 120ml
£9.00 — available on subscription from £4.50 every monthQuick Addkÿra Gentle Face Wash | 120ml
£9.00 — available on subscription from £4.50 every monthIn stock
-
Bestsellermirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthQuick Addmirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthIn stock
-
Acne-prone & oilyklår Brightening Facial Cleanser | 90g
£10.00 — available on subscription from £7.50 every monthQuick Addklår Brightening Facial Cleanser | 90g
£10.00 — available on subscription from £7.50 every monthIn stock
-
Bestseller
skyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthQuick Addskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthIn stock
-
Acne-proneöka Gel Serum – Clear Complexion | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Clear Complexion | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
-
Fragrance freepür Gentle Moisturiser | 50ml
£9.00 — available on subscription from £4.50 every monthQuick Addpür Gentle Moisturiser | 50ml
£9.00 — available on subscription from £4.50 every monthIn stock
Download the grüum app
Download the grüum app
Turn on notifications to get exclusive discounts, early
access to sales & more.
Everyday extraordinary
We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication.
Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.
Naturally better
At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet.
Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.
Don’t just take our word for it…
4.72 Based on 24782 Reviews
Dawn Thompson
“Ive purchased Gruum products before and I love them but my latest order is for a friend, who likes vegan friendly, kind to animals, products. I don’t think she has tried them before so I hope she love”…
3 hours ago
Mark Rhind
“Great natural products, efficiently delivered with friendly service. The soaps and shampoos are great to use, having some more soap dishes and travel soap boxes easily available would be an improvemen”…
3 hours ago
Ms Lynsey Gillespie
“I love the products, especially the room sprays! Also highly recommended the face mask bars”
3 hours ago
Maxine Mitchell
“Great site, great products. Simple, straight and easy to use the site. Highly recommend. ”
4 hours ago
Rebecca Brown
“I love Gruum’s shampoos. They clean my long, curly hair really well, without leaving it dry and they last for ages. A couple of rubs in my palms and that’s all I need. They’re also super-handy when tr”…
7 hours ago
Andrew Isitt
“I ordered a bunch of products from Gruum. The face wash is fabulous stuff and the foot cream got a big thumbs up from my wife. I’ll definitely be ordering more. ”
8 hours ago
Jillian Harvey
“I have been with Gruum since its inception. Always innovative with new products and the website makes it easy to order. Customer service is also brilliant.”
8 hours ago
Rebecca McCarthy
“I’ve just tried the (G-R-U-U-M’S) Conditioning Hair Mask and wow… I’m genuinely impressed. This mask is SO hydrating and deeply conditioning. The texture is perfect, it applies effortlessly and ”…
1 day ago
J Riley
“Really good products ”
2 days ago
Anonymous
“Fantastic products, fantastic service, in short a fantastic company! Combination of natural products and affordable prices is already good, but the most important thing is the effectiveness of the pro”…
2 days ago
Gordon Anderson
“Received my first order of products and pleased with speed of delivery, packaging. So far I have used the face wash and really pleased with it. Now looking at other products and impressed with the var”…
2 days ago
Charles Anderson
“Excellent products across the range. Gruum is now my preferred supplier. Very easy to order on line.”
2 days ago
Anonymous
“Great products for my sensitive seventy four year old skin. Great eco friendly packaging, affordable and fast despatch. Can’t think of any way you could improve other than not charging for the produc”…
2 days ago
Anonymous
“Great philosophy! Grumman provides a mini version of their products to see whether you like them or whether they suit your skin. Well done Gruum! ”
2 days ago
Anonymous
“Amazing products and wonderful value. I’ve ordered a few times now with no issues. ”
3 days ago
