For every body.
Hello! We’re grüum and we create clean skincare, haircare and shaving solutions that are kind to you, your skin and our planet.
Our products are effective for all ages and genders.
For every bit, of every body.
Hello new!
Our plastic-free range is growing…
Say hello to our BRAND NEW plastic-free super-bars!
lyx Moisturising Bar
lysa Facial Exfoliator
luffa Body Scrub Bar
lätt Facial Cleanser
Inclusive skin & haircare
Everything we do is simple, honest and fair. For happy skin and hair.
Simple
Every product and ingredient serves a purpose, without dull gimmicks.
Honest
Packed with natural goodness and free from chemical nasties.
Fair
Refreshingly affordable products, with one price for men and women.
Everyday extraordinary
We believe in the beauty of simplicity.
Our essential collection is here to rescue your daily routine and help you look and feel your best, to make every day a little more extraordinary.
Function first
Every product we create has a purpose, and each ingredient is chosen for performance.
We pledged we’d cut out the gimmicks and lose the labels. We don’t make things “for him” and “for her”, we make them for everyone.
At grüum we don’t do hype, just practical products that deliver real results.
Naturally better
Our products are packed with simple, natural
ingredients so they’re kinder to your skin.
We only include things that do you good, and leave out the rest.
Real people.
Really good stuff.
grüum is a young British business that was
created by four friends from Manchester.
Real people with a passion for proper skincare.
You call the shots
Shop on your terms: On Demand or On Repeat. Our entire range is
available to buy as a one-time purchase or on a flexible subscription.
Everything comes in handy, letterbox friendly packaging
so it’ll drop straight through your door, when you need it.