Name: klår Brightening Facial Cleanser | 90g
Brand: gruum
SKU: KLAR-BRIGHTENING-FACIAL-CLEANSER-90G
Availability: InStock
Rating: 4.9250 (80 reviews)

Skin care

Sustainable skincare for happier skin & a happier planet

From the first cleanse to the final moisturise, our sustainable skincare products are formulated to better your skin at every step of your routine.

All the products in our range are free from harsh chemicals and only full of natural goodness. Using classic skin-loving ingredients like aloe vera, eucalyptus and witch hazel, to more unique natural wonders like chamomile and prickly pear – these botanical extracts will nourish, hydrate and rejuvenate your skin, helping you to achieve that healthy, radiant glow.

Not only will your skin be clear, but your conscience will be, too, as our products are entirely cruelty-free and housed in recyclable, conscious packaging. We even have a select range of vegan skincare* and completely plastic-free skincare products for an even kinder option.

Create a skincare routine that’s eco-friendly from head-to-toe

Our eco-friendly skincare range includes everything you need to build a tailored skincare routine that works for your skin type and concerns.

Wash away the day with our tough-on-dirt, gentle-on-skin kÿra Face Wash, exfoliate away dead skin cells with our gentle facial exfoliators, deeply moisturise with our nourishing kåre Daily Moisturiser, and protect against the sun with our skin-consultant-approved SPF.

We also have a range of clay face masks for your deeper, more intensive cleanse, as well as gel serums and facial oils to target your specific skin concerns, such as oily, acne-prone and sensitive skin.

Our skincare bundles are the perfect way to start your eco-friendly skincare journey, with a curated selection of products designed to work together for maximum benefits.

Start your journey towards happier skin and a happier planet with our sustainable skincare range. Shop now!

* Please refer to individual product pages to confirm vegan status.

What does eco-friendly skincare mean?

Eco-friendly skincare is simply skincare that is formulated with ingredients and products that do not negatively impact the environment. This means staying away from harmful chemical nasties, like mineral oil and parabens. Instead, eco-friendly skincare – like ours – contains natural, plant-based ingredients that nourish and benefit the skin without harming the planet.

Does eco-friendly mean chemical-free?

Eco-friendly doesn’t mean chemical-free – it just means free from the bad stuff. There are some chemicals which aren’t harmful to the planet and are even beneficial for the skin. Our skincare products only contain these safe and beneficial chemicals, alongside natural ingredients.

It’s important to note that everything is a chemical, like water and air, so it would be impossible to make an entirely chemical-free product – but our products are free from the chemicals that are bad.

Is vegan skincare better for your skin?

Vegan skincare has a whole host of benefits, but it’s not necessarily better for your skin than non-vegan skincare in terms of the results it provides. It’s all about choosing products that are right for your skin type and concerns, whether they are vegan or not.

However, vegan skincare is definitely kinder to animals and the environment, making it a great choice for those looking to make more ethical choices in their beauty routine.

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