Skin care

Name: Yay for Clay!
Brand: gruum
SKU: GIFT-SET-YAY-FOR-CLAY
Availability: OutOfStock

Sustainable skin care for happier skin & a happier planet

From the first cleanse to the final moisturise, our sustainable skincare products are formulated to better your skin at every step of your routine.

All the products in our range are free from harsh chemicals and only full of natural goodness. We use everything from classic skin-loving ingredients like aloe vera, eucalyptus and witch hazel, to more unique natural wonders like chamomile and prickly pear. These botanical extracts will nourish, hydrate and rejuvenate your skin, helping you to achieve that healthy, radiant glow.

Not only will your skin be clear, but your conscience will be too, as our products are entirely cruelty-free and housed in recyclable, eco-conscious packaging. We even have a select range of vegan skincare* and completely plastic-free skincare products if you wish to make things all the kinder.

Create a skin care routine that’s eco-friendly from head-to-toe

Our eco-friendly skin care range includes everything you need to build a tailored skin care routine that works for your skin type and concerns.

Wash away the day with our tough-on-dirt, gentle-on-skin kÿra Face Wash, exfoliate away dead skin cells with our gentle facial exfoliators, deeply moisturise with our nourishing kåre Daily Moisturiser, and protect against the sun with our skin-consultant-approved SPF.

We also have a range of clay face masks for your deeper, more intensive cleanse, as well as gel serums and facial oils to target your specific skin concerns, such as oily, acne-prone and sensitive skin.

Our skin care bundles are the perfect way to start your eco-friendly skincare journey, with a curated selection of products designed to work together for maximum benefits.

Start your journey towards happier skin and a happier planet with our sustainable skincare range. Shop now!

* Please refer to individual product pages to confirm vegan status.

What does eco-friendly skincare mean, and does it mean chemical free?

Eco-friendly skincare is formulated with ingredients and packaging designed to minimise environmental impact. It doesn’t mean chemical-free – everything, including water, is technically a chemical. Instead, eco-friendly products avoid harmful or unnecessary ingredients while using safe, skin-friendly alternatives. Our skincare products only contain these safe and beneficial chemicals, alongside natural ingredients.

Is all of your skincare bestsellers vegan?

Yes, all of the skincare products in our bestsellers range are vegan-friendly. This includes our SPFs, face washes, toners, moisturisers, face masks and serums.

Is vegan skincare better for your skin?

Vegan skincare isn’t automatically more effective, but it’s a great ethical choice and often uses gentle, plant-based ingredients.

Is your skincare suitable for all skin types?

Yes — we offer a variety of products designed to suit different skin types and concerns. Whether your skin is dry, oily, sensitive, or combination, you’ll find options in our range to help you build a routine that works for you.

What is the best skin care routine for acne prone skin?

A simple, consistent routine works best for acne‑prone skin. Start with a gentle cleanser to remove excess oil and impurities, then use a lightweight serum or treatment that targets breakouts and helps calm inflammation. Finish with a non‑comedogenic moisturiser to keep the skin hydrated without clogging pores. Daily SPF is also important to protect the skin and prevent post‑blemish marks from darkening.

Refine & Filter

kÿra Gentle Face Wash | 120ml

pür Gentle Moisturiser | 50ml

gösta Facial Tonic | 50ml

öka Gel Serum – Radiance Boost | 30ml

essens Exfoliating Toner – Brighten & Smooth | 120ml

öka Gel Serum – Radiance Boost | 30ml

essens Clarifying Toner – Clear & Purify | 120ml

öka Gel Serum – Youth Restoring | 30ml

essens Milky Toner – Soothe & Repair | 120ml

Skin care

Sustainable skin care for happier skin & a happier planet

Create a skin care routine that’s eco-friendly from head-to-toe

FAQs

What does eco-friendly skincare mean, and does it mean chemical free?

Is all of your skincare bestsellers vegan?

Is vegan skincare better for your skin?

Is your skincare suitable for all skin types?

What is the best skin care routine for acne prone skin?

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