Take a walk down the shaving aisle of your local supermarket, and you’ll be greeted by an abundance of different shaving products. From shaving gel to foams, to creams, to soaps – there are so many options to choose from, but are you making the best choice?
Shaving foams and gels are two of the most popular choices when it comes to shaving, so we’re going to take a dive into the differences between them and help you decide which one is best for your shaving routine.
Understanding the difference between shaving gel & foam
The purpose of shaving gels and foams is the same – to provide a lubricating barrier between the skin and razor, making it easier to glide over the surface of the skin. But, there are obvious differences in the formulations, consistencies, and appearances.
Shave gel | Shave foam |
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Thin, gel consistency |
Thick, foam consistency |
Typically clear |
Opaque |
Better for precise shaving |
Tricky to see where you’re shaving |
Usually comes in a bottle |
Packaged in an aerosol can |

Shaving foams
Starting with shaving foams; they’re typically airy, light and fluffy in texture. When you dispense the product, it quickly expands and turns into a thick foam. You don’t need to lather up the foam as it already has a rich consistency, so you can apply it directly to your face or body.
If you’re a fan of the foam, you might be surprised to hear that you don’t necessarily need a huge lather to protect yourself from the wrath of your razor. This is where shaving gel comes in…
Shaving gels
Shaving gel is designed to be used just as it is without the need for lathering. The clear or translucent formula allows you to see exactly where you’re shaving, making it easier to navigate around tricky areas like the jawline and under the nose.
You can usually get a closer shave with shaving gel, too, as it provides a smoother glide for your razor, reducing the risk of nicks and irritation.
What is canned shaving gel?
It’s important to note that when we talk about regular shaving gel, we’re not talking about the stuff that comes in a can.
If you’ve ever used canned shaving gel, you’ll be familiar with the suspiciously vast amount of foam that suddenly appears when you rub it into the skin.
Do you see where we’re going with this? If shaving gel isn’t supposed to lather, then canned shaving gel isn’t actually shaving gel at all… Technically speaking, it’s just a different type of shaving foam, so don’t be fooled by the name!

The issue with shaving foam
Canned shaving foam is a staple item in bathrooms across the country; perhaps there’s some sitting in yours as we speak.
These metal aerosol cans have pretty much been the standard in shaving lubrication since they were invented in the 1950s. It was rather cutting-edge (pardon the terrible pun) technology at the time. No more did you need to use a shaving brush and bowl to create a lather, saving shavers a considerable amount of time and effort.
Fast forward to the modern day, and the people’s love affair with canned foam continues, as many believe that these ultra-foamy formulations provide the best protection whilst shaving. But like a significant other who insists you’re the one but still cheats behind your back, canned shaving foams really aren’t all they’re cracked up to be.
Post-shave irritation & early ageing…yikes
If you use a canned shaving foam and find that you often suffer from post-shave irritation, you might be surprised to hear that the can could be the culprit.
Many of us forget to consider how this instant super-foam is created. Although it looks like magic, it’s actually the result of a bunch of gases and chemical-foaming agents, which don’t tend to be very kind to the skin.
Bear with us whilst we get a bit sciencey… These foaming agents, also known as surfactants, make it difficult for hydrating compounds to penetrate the skin, leaving it dry and more prone to irritation.
Even if you currently use a shaving foam and don’t suffer from any visible irritation, it doesn’t necessarily mean you’re safe… Studies have shown that the regular moisture loss caused by long-term exposure to surfactants can cause premature skin ageing.

The benefits of shaving gel over shaving foam
As you may have already guessed, we’re rather big fans of shaving gel here at grüum HQ, providing, of course, that it’s made with the right ingredients and doesn’t come out of a can.
But what is it that we love so much about it?
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1. No foam, no faff
We love the convenience that shaving gel brings to the table. No faffing around making a lather – just slide it on, and you’re good to shave away.
2. Better for precision shaving
The majority of decent shaving gels (much like our danne Clear Shave Gel) have a clear formulation, so you can see where you’re shaving. This is particularly handy for precision areas like beard lines.
Of course, if you can’t quite let go of your love of the lather, danne can also be gently foamed. Just don’t expect an eruption!
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3. Less product, less waste
You’ll find you get through one shaving foam can pretty quickly and often end up using more than you really need. Shaving gel goes a long way, and with its transparent formula, you can see just how much you need to cover the area you’re shaving. No more wasted product!
4. Natural is always best
When it comes to avoiding any unwanted reactions from the skin, it’s always safer to keep things natural.
Our danne Shave Gel uses a refreshing combination of aloe vera, eucalyptus, and witch hazel to naturally soothe and calm the skin. It also contains glycerin, which helps to maintain the skin’s moisture balance.
For us, it’s an all-round winner, and we know it is with many of you, too, receiving a whopping 4.7/5 rating from our customers.
5. Ditch the tin
Aside from the stuff that’s in the bottle, there’s also the packaging to consider. Most shaving foams come in those pesky aerosol cans, which not only create unnecessary waste but can often contain harmful chemicals that can harm both you and the environment. Our danne Shave Gel comes in a recyclable plastic bottle, making it a more eco-friendly choice.

The best shaving gel on the block
We’ve name-dropped our danne Clear Shave Gel a couple of times, we know, but it’s just that good. We’ve formulated this versatile product with all skin types in mind, so don’t worry if you’ve got oily, sensitive or dry skin – we’ve got you covered.
Containing natural ingredients such as aloe vera, eucalyptus, orange, and rosemary, our Clear Shave Gel not only provides a comfortable shave, but also nourishes and protects your skin. These ingredients work together to soothe and calm any potential irritation and hydrate your skin to prevent dryness.
But don’t just take our word for it – our customers are raving about the results.
4.70 Based on 19102 Reviews
Hazel Baldwin
“Gruum’s products are all natural and yet are still effective and come in more planet friendly packaging than many other beauty products. They often have offers on too so they are also quite affordable”…
5 hours ago
Leigh Taylor
“Love the smell, the face soap and face gel is great in the shower and use for hair, tend to still use my own shampoo when I use the body and hair, felt like I ran out quick but it’s a smell I love and”…
7 hours ago
A Holland
“It appears you as a Company are doing all the right things so I wish you every success”
7 hours ago
Isabel Mahon
“I like these products & would welcome a really good easily absorbed body lotion with the same fragrance of the elypa facial gel obviously at a budget conscious price”
10 hours ago
Anonymous
“I enjoyed a free sample box of Sleep Products and was impressed with the results. I will be placing an order. ”
12 hours ago
Katie Foster
“I love the skin care range, light and my skin doesn’t get irritated. ”
16 hours ago
Ajay Marwaha
“These products are nice and really nice smell and also make your skin feels like new highly recommend it ”
17 hours ago
Kieron Carlisle
“Great products tried them as I trial would definitely return to more goods. Shampoo is my Fav 😁”
20 hours ago
Anonymous
“I ordered the skin care bundle with no high expectations however I am so happy to say I have been pleasantly surprised! My skin has never been so hydrated, clear and soft! 10/10 from me and I will def”…
20 hours ago
Anonymous
“The best shampoo”
20 hours ago
Nuala Symington
“Gruum products are very high quality, buy again and again products for my family. Thoughtfully produced and a great range of skincare to complement each other, they are one of my favourite companies t”…
21 hours ago
Marie Whiteley
“Was slightly concerned to use the shampoo and conditioner as I have longer hair. Delighted with the products and my hair is tangle free and shiney. I fly a lot and these products are easy to pack and ”…
21 hours ago
Janet Payton
“Lovely products. Would order more if got free postage for less than a £30 order”
22 hours ago
Eleanor Alcock
“Absolutely love the shampoo bars. Have the little metal soap box as well so it’s easy to take on holiday. Have just ordered hair serum but not tried it yet. Good company and very economical minded.”
1 day ago
Anonymous
“Nice clean products, love the shampoo bar for dry hair, it’s my go to for every travel as its compact n saves so much space plus saving so much plastic. ”
1 day ago
It performs even better when you buddy it up with one of our razors, too, so you can achieve the best shave results possible both on your mug and limbs.
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The verdict: shaving gel comes out on top
If you’re currently using shaving foam in your grooming routine, we’re here to tell you that it’s time for an upgrade. Shaving gel proves itself to be a clear winner when it comes to achieving the ultimate shaving experience. And our danne Clear Shave Gel is the best of the bunch.
Grab yours for your next shave, and you’ll see exactly what we mean.
Love, grüum.
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FAQs
Yes, it really is. Shaving foam typically contains nasty surfactants, which you most definitely shouldn’t be putting on your skin. Not to mention, you don’t even really need all that lather for a smooth shave.
Shaving gel, on the other hand, provides a clear and thin layer that allows for better visibility and precision while shaving, which is great for avoiding nicks and cuts.
Proper shaving gel won’t foam up. If it does, then it’s just a shaving foam that’s masquerading as a gel. The masses of foam aren’t actually necessary for a clean and smooth shave, so stick with a true shaving gel for better results.
You certainly can. We’ve made sure our danne Shave Gel is suitable for all skin types, especially sensitive skin. Thanks to the witch hazel and aloe vera in our formula, it’s gentle and soothing on the skin while still providing a close and comfortable shave.
Always shave with a gel and never on bare skin. Shaving gels provide a protective barrier between your skin and the razor blade while softening the hairs, making it much easier for the razor to glide smoothly over your skin. This helps to prevent irritation, burns, and cuts. If you shave on skin without any product, you may experience discomfort and a less precise results.