Exclusively for everyone

At grüum we don't do labels. We don't make things "for him" or "for her", we make them for everyone.

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Razors + Shave

For chins and shins, armpits and naughty bits.

oska

Razor handle

£20.00£25.00
Buy now

osku: Precision 6

6-blade cartridge

£2.50
Buy now

osku: Comfort 3

3-blade cartridge

£1.50
Buy now
Bottle of 120ml Danne soothing shave gel to hydrate and protect

danne | 120ml

Shave gel

From £4.00
Buy now
Bottle of glyde shave oil

glÿde | 50ml

Shave oil

From £6.00
Buy now
Photo of Aloe Vera shave bar

når | 95g

Shave bar: Aloe Vera

From £5.00
Buy now
Aloe Vera body bar

når | 95g

Shave bar: Orange & Lavender

From £5.00
Buy now

kåpa

Blade cover

£3.00
Buy now

Skincare

Say hello to our skin saviours. Making the everyday extraordinary.

Bottle of kyra gentle face wash to cleanse and soothe

kÿra | 120ml

Gentle face wash

From £4.00
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kóri | 120ml

Exfoliating face wash

From £4.00
Buy now
Bottle of kare daily moisturiser

kåre | 50ml

Daily moisturiser

From £4.00
Buy now
Bottle of gosta rejuvenating facial tonic

gösta | 50ml

Facial tonic

From £4.00
Buy now
Bottle of pur gentle moisturiser for sensitive skin

pur | 50ml

Gentle moisturiser

From £4.00
Buy now
New Grey bottle of skyda daily defence lotion

skyda | 50ml

Daily defence lotion

From £7.00
Buy now
Bottle of forsvar 50ml hand gel

försvar | 50ml

Hand sanitiser

£2.00
Buy now
Sop Honey & oatmeal hand soap

søp | 60g

Soap bar

From £3.00
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Orange & grapefruit body bar

såpa | 95g

Body bar

From £5.00
Buy now
Wonki body bar off cuts

wønki | 1kg

Body bar offcuts

£19.00£35.00
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New alska Yellow tone + exfoliate clay mask jar

älska | 50g

Clay mask: Yellow

From £5.00
Buy now
New alska Pink replenish + soothe clay mask jar

älska | 50g

Clay mask: Pink

From £5.00
Buy now
New alska Green detox + purify clay mask jar

älska | 50g

Clay mask: Green

From £5.00
Buy now
New bottle of botanisk hemp seed face oil

botanisk | 30ml

Face oil: Hemp

From £6.00
Buy now

botanisk | 30ml

Face oil: Hazelnut

From £6.00
Buy now
New bottle of botanisk acai berry face oil

botanisk | 30ml

Face oil: Acai Berry

From £11.00
Buy now
New bottle of botanisk prickly pear face oil

botanisk | 30ml

Face oil: Prickly Pear

From £11.00
Buy now

Sunscreen

Formulated by Dermatologists. High UVA & UVB protection.

Bottle of Altruist face SPF50 sunscreen

SPF50 | 50ml

Face sunscreen

From £5.00
Buy now
Bottle of 250ml Altruist body SPF30 sunscreen

SPF30 | 250ml

Body sunscreen

From £8.00
Buy now

Beard

Wave goodbye to wiry whiskers and unruly facial hair.

Shine enhancing shampoo bar

bård | 50g

Beard shampoo

From £6.00
Buy now
Tor beard wax to style & tame

tor | 25g

Beard wax

From £5.00
Buy now
New! 5x more product leif beard oil

leif | 50ml

Beard oil

From £6.00
Buy now

Hair

Our plastic-free shampoo bar range. For happy, healthy hair.

Brightening shampoo bar

hår | 50g

Shampoo bar: Brightening

From £5.00
Buy now
Revitalising shampoo bar

hår | 50g

Shampoo bar: Revitalising

From £5.00
Buy now
Nourishing shampoo bar

hår | 50g

Shampoo bar: Nourishing

From £5.00
Buy now
Shine enhancing shampoo bar

hår | 50g

Shampoo bar: Shine Enhancing

From £5.00
Buy now
Nourishing shampoo bar

hår | 50g

Shampoo bar: Mild & Gentle

From £5.00
Buy now

glôs | 50g

Conditioner bar: Various scents

From £6.00
Buy now

Chill

Treat yourself to a little ‘me time’.

New bottle of Somn lavender sleep mist

sömn | 50ml

Relaxing sleep mist

From £6.00
Buy now
New Rose and Vanilla sugn bath soak jar

sugn | 120g

Bath soak: Rose & Vanilla

From £6.00
Buy now
New Jasmine flower sugn bath soak jar

sugn | 120g

Bath soak: Jasmine Flower

From £6.00
Buy now
New Sicilian lemon sugn bath soak jar

sugn | 120g

Bath soak: Sicilian Lemon

From £6.00
Buy now
New Tangerine and Cinnamon bolta salt soak jar

blöta | 120g

Salt soak: Tangerine & Cinnamon

From £5.00
Buy now
New Rose petal and Rosemary bolta salt soak jar

blöta | 120g

Salt soak: Rose Petal & Rosemary

From £5.00
Buy now
New lavender and Chamomile bolta salt soak jar

blöta | 120g

Salt soak: Lavender & Chamomile

From £5.00
Buy now

Accessories

Brighten up your bathroom with these essentials.

Green halla soap storage dish

hålla

Diatomite dish

£8.00
Choose colour
Stone reise washbag

reise

Wash bag

£15.00
Choose colour

bäag

Personalised gift bag

£15.00
Buy now
Sisal soap storage bag

säva

Sisal soap bag

£4.00
Buy now

eske

Body bar carry tin

£3.00
Buy now
Lada storage travel tin

låda

Shampoo carry tin

£3.00
Buy now
Gruum hårkam Bamboo Comb

hårkam

Bamboo comb

£8.00
Buy now

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